Advertising : Highways
Highways readers represent an annual RV aftermarket of more then $605 million!
Giant may be an understatement. When you take into consideration that virtually all of the 900,000+ active memberships in the Good Sam
Club are actually husband-and-wife RVers, this means there are a minimum of two million Highways readers each month!
These are involved, active RVers who depend on Highways, the official publication of the Good Sam Club, for information about club
events, reports on legislative and environmental issues, and news that affects their lifestyle. They also turn to Highways for its
entertaining personality profiles, useful travel features, and practical maintenance tips.
And because, like all RVers, Good Sam members buy things to
support their lifestyle, they depend on Highways for product reviews, and product and service advertising.
It goes without saying that Highways is the world's largest circulation RV publication. But unlike standard membership magazines that
may get glanced at and tossed aside, Highways is considered by the members of the Good Sam Club to be a major benefit of membership.
That means it is read. And that makes it a major player when it comes to your media plan.
For larger advertisers, Highways is the perfect way to round out their RV magazine campaigns by reaching RVers who don't read those
publications.
For smaller advertisers, it's the least expensive way to reach a large national audience. Five regional editions let you focus on your
specific marketing area, affordably -- and still reach big, big numbers. Choose only one region, or buy several. Test various regions,
or reach the whole country economically by revolving your regional buys throughout the year.
For more information on advertising,
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