Like many of you - coffee is a morning ritual for me. The K-cup concept is great for many siuations, but not for my mornings on the road in my TT, or at home. I prefer my coffee much stronger than the K-cups make. Using my Black & Decker "Brew 'n Go" single mug coffee maker is faster and the strength of the coffee can be tailored to the drinker. Also, no muss, no fuss in clean up afterward.