Keith99RS
Suffield, CT
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Funny. I read the article and nowhere does it mention the demise of the Tundra. It does post the authors "opinion" of how the Tundra sales have been (IIRC they beat GMC and were #4 for awhile) and states they will be scaling back upgrades and refreshes. Bear in mind the current Tundra is going on 3 years old and is still near the top in all performance categories. I read it as don't plan on seeing an HD Tundra or seeing a fully overhauled Tundra in the near future. You will see minor tweaks to the current Tundra.
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Lobo2
Georgia
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The market is not that good nowadays for any of the truck makers but if this is true at least Toyota is doing is what GM/Chrysler should've years ago but they chose to continue building stuff that nobody wanted year after year resulting in the bailout.
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soyboy
Frederick, Maryland
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Doesn't look they are getting out of the truck business with their displays at the SEMA show. It will be interesting to see how it sorts out.
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Keith99RS
Suffield, CT
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Scaling back is what the Big 3 failed to do when the SUV market went in the crapper. The Japanese have played with production numbers for a long time. Their lines have been flexible enough to lower numbers of some vehicles while increasing others. Many times in the same plant. Makes total sense. Why crank out product that costs money to build only to have it not sell and clog sales lots.
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skipnchar
Topeka Kansas USA
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Toyota has a solid reputation for making sound decisions and it sound like they're "at it again". Fuel economy and high quality vehicles is where the money will be in the future not in towing huge bricks of fiberglass down the road.
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mxsjw
Washington
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Keith99RS wrote:Funny. I read the article and nowhere does it mention the demise of the Tundra. It does post the authors "opinion" of how the Tundra sales have been (IIRC they beat GMC and were #4 for awhile) and states they will be scaling back upgrades and refreshes. Bear in mind the current Tundra is going on 3 years old and is still near the top in all performance categories. I read it as don't plan on seeing an HD Tundra or seeing a fully overhauled Tundra in the near future. You will see minor tweaks to the current Tundra.
Exactly how I read it as well. A short fictional tale, nothing more than the author's opinion.
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OH48Lt
Whitehouse, OH
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This is a good move for Toyota. They are smart enough to know when they have created a sales bomb, and will now move away from it. They can't come anywhere near the light truck sales numbers of Ford or even Dodge. When the American vehicle buyers think of Toyota, they think of a dependable and nicely-appointed car, not a truck. Light trucks is a tough market to compete in, and perception is an obstacle Toyota can't get past.
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harper223
West Texas
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Quote:Scaling back is what the Big 3 failed to do when the SUV market went in the crapper. The Japanese have played with production numbers for a long time. Their lines have been flexible enough to lower numbers of some vehicles while increasing others.
No joke! Toyota has been doing this for years guys. They are constantly changing their aims for different markets. What Toyota does is called "Forecasting". Something the big 3 failed to do for years. They suspended the Tundra production line last November completely and reopened production a few months later. Its been a slow trickle ever since for the Tundra, the Sequoia, Land Cruiser, and Tacoma. These lines are not going anywhere, but it will be harder to get the exact model you want.
If you cant think of an example of this: How did Toyota become popular in the U.S. in the first place? Gas shortages and smaller cars to fit the demand ring a bell?
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gemsworld
Sunny Southern California
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You guys remember Toyota's first stab at full size pickups? The T100? Although well made and reliable, it bombed with American full size truck buyers. Toyota never offered a V-8 and the truck itself wasn't really full size compared to the American brands. Toyota and Nissan still have ways to go with their offerings before they can really make a dent in that market segment.
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harper223
West Texas
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Quote:You guys remember Toyota's first stab at full size pickups? The T100? Although well made and reliable, it bombed with American full size truck buyers. Toyota never offered a V-8 and the truck itself wasn't really full size compared to the American brands. Toyota and Nissan still have ways to go with their offerings before they can really make a dent in that market segment.
I remember vividly buying my first T100 with a V-6. It was a regular cab. I also remember that truck was never marketed as a full-size pickup, but rather a mid-sized truck. I still have the brochure when I was shopping around. But you are right- that truck didnt work because there were too many loyal Tacoma owners who would never make the switch to the T100, and the powerplants were not sufficient. They even offered a 4 cyl in the T100 and that was a pathetically painful test drive If memory serves.
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