Good Sam Among World Renowned Brands Challenging the Cast on the 2012 Season of NBC's "Celebrity Apprentice"
* Reuters is not responsible for the content in this press release.
Wed Feb 22, 2012 3:28pm EST
CHICAGO, IL, Feb 22 (MARKET WIRE) --
Good Sam, one of America's most recognized organizations today announced
their selection in the fifth installment of NBC's "The Celebrity
Apprentice" featuring American business mogul Donald J. Trump.
Good Sam was chosen among several Fortune 500 companies to be featured as
a task sponsor on a 2012 segment on the popular NBC reality series. The
episode will highlight some of the many benefits and services Good Sam
provides to the community.
Donald Trump commented, "Good Sam, one of the world's largest lifestyle
organizations, provides a wide and wonderful array of products and
services, and we are very pleased to have them on our show." Trump
continued, "I think the episode is exciting and definitely a great fit
for our audiences."
On the reality show, the contestants vie for strategic position, with
competitive payoffs coming in the form of sizable donations to their
designated charities. The contestant chosen as Celebrity Apprentice
receives a $250,000 bonus check to donate to his or her favorite
"We are pleased to partner with Mr. Trump with his pop culture
phenomenon, 'The Celebrity Apprentice," remarked Chairman and CEO of Good
Sam, Marcus Lemonis. "Both Good Sam and 'The Celebrity Apprentice' have a
similar focus on charitable works and Good Sam is focused on providing
customer assistance in a multitude of channels. Look forward to seeing
Good Sam reveal a new image to the audience."
Founded in 1966, Good Sam is based loosely on the iconic Good Samaritan
who offered to help a traveler in need. Good Sam's now-iconic halo and
wide grin still signify camaraderie among members and their willingness
to offer aid to fellow citizens.
The latest season of "The Celebrity Apprentice" debuted Sunday, February
19 and the Good Sam featured episode will air Sunday, April 29 on NBC at
9/8 Central and will include footage of Good Sam CEO Marcus Lemonis.
About Good Sam Enterprises, LLC
Good Sam Enterprises, LLC (GSE) and its wholly owned subsidiaries, serve
the safety, security, comfort, and convenience needs of the North
American outdoor lifestyle. The goal is simple: GSE makes the outdoor
lifestyle more enjoyable. With various companies, brands, products and
services, GSE targets almost every aspect of this diverse and dynamic
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