X2 on RV Direct: Clicky. We almost bought a Seneca, but our local dealer would not match the RV Direct price. For us in Colorado it was a long way to go to pick up an rv, but Ohio is a lot closer. At least use them for negotiation purposes. I would be surprised if they did not quote at least 30% off MSRP.
Three things to remember when trying to negotiate a price:
1. If either party accepts the other party's first offer, the accepting party is going to feel that they made a bad deal and could have done better. Therefore, always work with incremental offers and counter-offers to eventually come to a meeting of the minds. If the other party won't dicker, look somewhere else.
2. The party that makes the first offer almost always gets the short end of the stick.
3. Unless it's in writing in a valid contract and signed, it is not a done deal. (Contract requires offer, acceptance, intention of legal action, competence and intention to enter into the contract, and consideration for both sides). Oral contracts are legal, but can cause a lot of difficulty if one party wants to back out.
Try to get two other price quotes from other dealers on exactly the same RV and this will give you a ballpark of what it is being offered at. Then start negotiating - you should be able to go down from the MSRP to between 15 and 30%. And then is all comes down to a take it or leave - for both you and the dealer. Don't be afraid to walk out the door. He will still sell it to you at the price he offered later on. If you want it and cannot get it for any less, it is a deal at whatever the price is that you can get it for. When we were buying our RV new, I had three very different prices from three dealers. Each sat down with an msrp price sheet and a calculator and started punching away on the keys, got to a total - the same for each and then started punching in some more with their discounts. In the end, I took the best of the three prices back to the dealer that I liked the best for service, and said - "Beat this and I will give you a deposit today". He could not beat the price but met it and that was good enough for me - because at that point I knew that I could do no better and I was getting what I wanted at a price that I considered to be satisfactory at a dealer that I wanted to do business with. Service is a big deal to consider and we have had our factory delivered RV back for service a number of times in the first year.