Bet this little annoying advertising gimmick will really cut down on forum participation.
I might have to temporarily turn off AdBlock Plus just to see what all this horn blowing is about? But I also don't understand why some marketers believe that annoying your viewer, is going to benefit whatever message you're trying to get across? If anything, it just creates animosity with your audience, so don't see how it achieves anything positive in the end?
So far, as far as I can tell, this is JUST the Pleasureway ad that is doing this. I went to their website and sent them an email about how annoying this was and how irritating their potential customers probably isn't a great advertising strategy.