I know from experience if you make the same product year after year after year, your sales diminish over time until they reach zero.
You need to change things up to give people reasons to "upgrade." You need to discontinue what doesn't sell to control costs.
Lance wouldn't discontinue a popular camper that was selling well year in and year out, unless there is a fatal design flaw, or they were coming out with an equivalent yet improved model. It's bad business.
Since Lance didn't come out with an equivalent but improved model (yet), that pretty much means the 1050 wasn't selling well.
I'm sure it will come back or something similar in a few years. We bought our 850 4 months ago knowing we would upgrade in 4 or 5 years to a 950 or 1050. Just wanted to make sure Truck Camping was something we liked. We loved the 1050 and were dissapointed to see it go. I hope they bring it back soon. Right now their only non slide for a long bed is the 850 which we are finding out is a little short on storage.
2011 Ford F-350 4x4 Regular Cab 6.2
2012 Lance 850
I think it shows the motorhome industry is not providing the vehicles people want. When you want better towing capacity and/or four wheel drive, you either have to pay through the nose for a high end unit that may be oversized or buy a TC/truck combination. When you look at many of these larger combinations, the owners are not removing the TC when they camp or when they return home - They want a motorhome that does not exist with the feature set and price point they desire.
Its obvious the slide out models are selling better. There's a reason they are coming out with the 1172 model. People continue to want bigger.
That may be the case but at what point do you go tt or 5ver, or drop the cash for a 5500 series truck to haul it?
Each person has to make that decision depending on what they want and how they use it. For us, we went from a 38' MH to a TC. Why??We got tired of not being able to go where we always wanted to go, and not to mention the extra cost involved for maintenance, insurance, and upkeep. But I also knew that I didnt want a TT or 5er because those would of put us right back in the same groove that we were in......too many limitations. We got older and wanted to simplify our traveling liefstyle, so we went the TC route. But when it came time to make the decision, we were sold on a slide out unit because it gave us the best of both worlds.......the compactness of a TC along with more floor space compared to a non slide out unit. For others, they would never want the slide out and thats OK to. And as far as upgrading to a 5500 series truck, that also wasnt necessary since I feel more than comfortable with the great 3500 dually that I presently have for my single slide AF 1140 or any double slide unit should I ever decide to upgrade.