milo
4 Corners
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Joined: 07/19/2008
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Good Afternoon .. This question is for those that have bought a new tow vehicle recently. What percentage off MSRP should I shoot for when I order & buy my 13' F150? What percentage off MSRP did any of you get that recently bought a new truck.
Milo
Janet(boss)& Milo 36 & 1/4 yrs 2gether 
Retired Educators 
Mona Mo 6 yr old Yorkie & (in spirit) our Beagle Buddy
13 F-150 Eco Screw HD 4x4 07 294RLS Cougar TT
Confidence is the feelin you have just before you fully understand the situation
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APT
SE Michigan
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Joined: 06/09/2010
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20% is doing very well. Incentives are fixed, which is the bulk of the discount, though. Sales price of invoice minus all available incentives is good. On a 2013 model ordered this fall for delivery November/December timeframe, $3500 in incentives is good.
A & A parents of DD 2005, DS1 2007, DS2 2009
2011 Suburban 2500 6.0L 3.73 pulling 2011 Heartland North Trail 28BRS
2012 VW Passat TDI
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BB_TX
McKinney, Texas
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Joined: 04/04/2005
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Don't even consider MSRP. Start from invoice price. You can find that on nada.com, kbb.com, edmunds.com, etc. If you are ordering one, you should be able to get it near invoice minus any rebates/incentives that are available at the time. You can find those on those web sites also. However, the rebates/incentives may only be available for what is on the dealers lot.
Of course the 2013's are not out yet so there likely will not be any rebates/incentives on those until later in the 2013 model year.
Now if you can find a 2012 in stock with everything you want, then the deal can get sweet if the dealer is trying to move it before the 2013's come out.
I just bought a 2012 F350 SRW for about $6,000 under invoice (about $13,000 off sticker) with the incentives and rebates available. Neighbor up the street did the same on a 2012 F350 DRW. Don't know they are giving that much off F150's.
You can go to ford.com and click on "shopping tools" and "search dealer inventory" and find every similar truck for every dealer within driving distance for you to see if you can find what you want. You can look at the window sticker there for any one that looks interesting. Ignore their asking price on their web site.
Even selling at invoice the dealer makes 4% plus any factory incentives they may get and not pass along to you. They have to give you the factory rebates, they do not have to give you the factory incentives, if there are any of either.
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goducks10
Keizer OR
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I got 21% off a new 2012 Ram 2500 6.7. Most Dodge dealers are unloading the 2012's here in Oregon. The discount was loaded with incentives and dealer discounts. Also got $750.00 off for going with Chase bank. That lasted 2-1/2 weeks as that was when Chase had an account number for the loan. I then switched to my CU for a cheaper rate. Ordering a 2013 will be tougher to get 20% off, as it's a new vehicle. Really hard to find a dealer around here that will work with you. 20% off on a 2012 would be more likely. I would get something in writing when you order it. Some dealers will give you the current discounts on an ordered truck, some give whata avalible when it arrives. Not sure which way is right or wrong. It's a car dealer so who know.
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Dave H M
IL
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ford is looking for finance money and recently would give a 1K incentive if you financed 10K of the vehicle with them at 5.4.
The loan had a 90 day minimum and then you could pay it off.
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milo
4 Corners
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Joined: 07/19/2008
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Thanks for all your replies. I've been checkin the 3 dealerships closest to us (w/in 75 miles) & none of em have a 12' F150 with the HD package so I thought I'd wait for the 13's and then start dealing. I put the 04 250 on Craigslist + other sites around the 22nd of July and same day got hit from one of those yahoo's that wanted to scam me and have not had a hit on it since, so more than likely will have to trade it in.
Thanks for your insights
Milo
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Bedlam
PNW
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Joined: 06/13/2012
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If you are not trading in go through fleet sales at the dealer. Tell them what you looking for and they will do a regional area inventory search. If the vehicle you want is not available, they can custom order it for you if the production runs line up with your needs. I ordered my truck in February and it was delivered in May. any incentives or rebates apply through fleet sales just like they do with consumer sales.
Arctic Fox 811S-Ford SuperDuty F250-Honda Passport C70B-Interstate 20' Car Carrier-Joyner SandViper 250-Kawasaki Concours ZG1000-Paros 8' flatbed-Pelican Decker DLX-Tank Touring 150SE-VW 1300sp-VW Jetta TDI
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elkhornsun
Monterey
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I bought a new 2011 truck last November and got 22% off the MSRP. I also got another $1500 in freebies (bed liner, chrome side steps, tool box)when bought the truck after the 2012 models were starting to appear and the dealer wanted it off his lot.
If I was starting with a new 2013 truck I would offer the dealer $1000 over his invoice which is fair. The dealer gets discounts or rebates later based on the number of units sold so they never pay the invoice amount on a vehicle.
You can improve the odds a great deal by first asking for the sales manager or the fleet manager as these people do not get a commission so that saves the dealer $1500 or more at the start and that is available to come off the sales price of the truck. The other thing that helps is to go into the dealer on a couple days before the end of the month and go in the evening. The dealer gets a larger discount on every truck they sold during the month up to that point if they hit a quota so they can give up $1000 on your deal if they get an extra $500 back from the factory on a dozen trucks they sold in prior weeks.
By going in the evening the salesperson wants to close the deal and end the day with a sale. They are more anxious then you are to close the sale. They may bounce you around to one or more other people and stall but you can use this tactic in your favor if you are patient. If it takes me 4 hours to get an additional $400 off the sales price then I figure that is like getting more than $100 and hour for my time.
Never take the zero interest deal as in truth it adds several thousand dollars to the purchase price and at least the interest is tax deductible.
After you have an agreed upon price it is a good time to ask for free items from the dealer or at a minimum to have them provide items at their cost with no installation charges. They seldom mind doing this as it does not affect their profit margin on the truck and they protect the sale. With my last truck I got the dealer to throw in the camper mirrors, bed liner, chrome side steps, and a tool box. With my last SUV I got the dealer to add a hitch receiver and provide the installation and the wiring at no charge.
If the dealer had balked at any of these items my fallback position would be to ask to get them at the dealer's cost and have the installation done at no charge. I have never had this kind of request refused in all my years of buying cars and trucks.
I purposely checked on trucks that had been out from the factory for months and where the dealer would have been paying flooring charges every month. They know that if a truck is on their lot on the first day of the month that they will pay the flooring for the entire month but can avoid that cost by moving the vehicle - another benefit of negotiating at the end of the month. With any vehicle it is easy to find the date it left the factory.
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gmcsmoke
Butler
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$1k over invoice is way to high. offer invoice and 99% will agree on the spot.
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93Cobra2771
East Tennessee
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1000 over invoice and a dealer will love you. I came in $1000 under invoice, not counting incentives. It's all about finding the right dealer...
Richard White
2011 F150 Ecoboost SCREW 145" 4x4
Firestone Ride-Rite Air Springs/Air Lift Wireless Controller
2006 Sportsmen by KZ 2604P (30')
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