travelnutz wrote: If you're wondering how dismal Nissan Titan sales are? Think about these numbers as taken from the "thru November 2007 Sales reports" for year 2007.
GM truck sales were much more per MONTH, Ford was as much per MONTH, Dodge was 1/2 as much per MONTH, Tundra was 1/4 as much per MONTH as the total Nissan Titan sales were for the WHOLE YEAR thru November 2007. Note!!! A year has 12 of these MONTHS in it. Titan sales were beyond dismal. Under 61,000 Titan's for the entire year thru November.
How much advertising can you afford to do at that sales rate? Double the sales at what expensive advertising costs $$$ and the sales would still be very dismal. I'd be looking at dropping the line quickly also because dragging an anchor is not very efficient at all. If it doesn't sell! Drop it, sell it off, or merge with another manufacturer.
Yeah the numbers are pretty poor compared to "all" of the other trucks out there but they are the only numbers heading the right direction (up) except for Toyota according to that Nov. truck sales thread.
One question I have looking at those numbers. For Chevy, GMC, Ford and Dodge the list YTD truck sales but doesn't break down 1/2 ton, 3/4 ton and 1 ton numbers? So do these figures account for that or just combined all Chevys, GMC and so on? If that's the case the numbers aren't really comparing apples to apple even though I'm sure the Titan is still at the bottom regardless.... just wondering here?
Chevrolet Silverado
564,697 -3.3% YTD
Nov 2007: 38,122
Nov 2006: 44,363
Dodge Ram
326,177 -2.0% YTD
Nov 2007: 24,488
Nov 2006: 27,826
GMC Sierra
188,461 -2.5% YTD
Nov 2007: 13,840
Nov 2006: 15,382
Toyota Tundra
177,336 +57.7% YTD
Nov 2007: 14,988
Nov 2006: 10,469
Nissan Titan
60,961 -8.8% YTD
Nov 2007: 5,001
Nov 2006: 4,867
one of my area home builders is/was a die hard Datsun/Nissen truck owner for many years till the new ugly robo cop look came out. He's back driving a Ford F150 4x4 now. Nissen doesn't fair well with locals partly because the closest dealer is 75 miles away and the darn things are uglier than a Avalanche
'03 2500 Dodge/Cummins HO 3.73 6 speed manual Jacobs
'97 Park Avanue 28' with two slides
JIMNLIN wrote: one of my area home builders is/was a die hard Datsun/Nissen truck owner for many years till the new ugly robo cop look came out. He's back driving a Ford F150 4x4 now. Nissen doesn't fair well with locals partly because the closest dealer is 75 miles away and the darn things are uglier than a Avalanche
LOL Die hard Datsun/Nissan truck owner huh? That is pretty good since the Titan is only 4 years old and Datsun has been dead for what? 20 years and Nissan had a bout a 5 year hiatus on building pickups altogether between the Frontier and the Hard Body. Since most builders I know don't use mid or compact trucks do tell us what he was driving as a die hard?? A die hard would get past the looks and enjoy the comfort and performance.
This sounds like spin from Nissan. The Titan (and the suv made at the plant) has been dogged by quality and reliability issues for years. Reports from consumers caused CR to rate the Titan as less than average in quality. Even though Nissan located their plant south safety, production, wage and benefit issues at the plant brought some employees to request a vote on organizing. Some supervisors at the plant on the day of the vote began collecting their belongings to intimidate the workers. Ghosen called all the employees together for a little "pep" talk.
Roman11 wrote: One question I have looking at those numbers. For Chevy, GMC, Ford and Dodge the list YTD truck sales but doesn't break down 1/2 ton, 3/4 ton and 1 ton numbers? So do these figures account for that or just combined all Chevys, GMC and so on? If that's the case the numbers aren't really comparing apples to apple even though I'm sure the Titan is still at the bottom regardless.... just wondering here?
Chevrolet Silverado
564,697 -3.3% YTD
Nov 2007: 38,122
Nov 2006: 44,363
Dodge Ram
326,177 -2.0% YTD
Nov 2007: 24,488
Nov 2006: 27,826
GMC Sierra
188,461 -2.5% YTD
Nov 2007: 13,840
Nov 2006: 15,382
Toyota Tundra
177,336 +57.7% YTD
Nov 2007: 14,988
Nov 2006: 10,469
Nissan Titan
60,961 -8.8% YTD
Nov 2007: 5,001
Nov 2006: 4,867
Take roughly 40% off for domestic HD and the numbers aren't that far off.
jmrkav wrote: This sounds like spin from Nissan. The Titan (and the suv made at the plant) has been dogged by quality and reliability issues for years. Reports from consumers caused CR to rate the Titan as less than average in quality. Even though Nissan located their plant south safety, production, wage and benefit issues at the plant brought some employees to request a vote on organizing. Some supervisors at the plant on the day of the vote began collecting their belongings to intimidate the workers. Ghosen called all the employees together for a little "pep" talk.
Maybe they ought to take their truck and go home.
Blah, blah, blah.....Japanese plants suck..blah, don't have unions, blah, blah....cite biased meaningless review from CR, blah blah....make up some stuff about plant safety......blah, blah, big bad Japanese company trying to intimidate workers to keep them out of the union per a union newspaper.
Dude, give it a rest. You are like a g damn broken record. We get it. You are one who would eat poop if the Union said it was steak and you hate the Japanese. Now can there be a thread you do not pollute with off topic union biased garbage and nonsense?
jmrkav wrote: Maybe they ought to take their truck and go home.
Sounds like a typical "NON"-owner. People love their Titans! I mean seriously, follow along at TitanTalk or ClubTitan....they are every bit as loyal to their trucks as any big 2.5 fan is of theirs.
Problems? Duh!, name a truck without problems. Consumer Re(t)orts is everyone's favorite publication when it supports that person's theory. But if they have something to say about "their" vehicle, then the data is flawed.
I spend some time at those Titan sites, and I'd bet money more people break their trucks through some type of abuse much more often than the Titan itself let down its owner.
There are several posters on this site who are previous Titan owners......the reason they traded trucks you might ask? -Needed more payload/towing capacity (read 3/4 ton and 1 ton!).
edit: to the person that mentioned the nearest Nissan dealer being 75 miles away.........that makes perfect sense to me. Sometimes when you roll by rural American towns, all you see is Ford and Chevy dealerships. Who can blame those folks for buying Fords and Chevys only.....I know I would. No matter how good "the other guy's" vehicle is.
-2006 Nissan Armada LE 4x4
-2007 Coachmen 19FLB SE
-2007 Regal 1900 w/ 4.3 EFI Volvo
Supercharged wrote: 4-in-a-fiver and my statments make the same amount of since.
Now back on topic. Bear in mind that Nissan essentially make the Titan in very few configurations. Your choices are basically CC or King Cab, 4X4 or 4X2. After that the options are only trim, convenience and tow packages. In 08 they added the longer beds. There is only one choice for an engine. Now compare that with offerings from the Big 3 and Toyota. They offer no fewer than 3 engine options alone. Now add in work truck models and regular cabs. See where I am going? Nissan never intended to match sales numbers with the Big 3 or even Toyota. They wanted a piece of the 1/2 ton market for sales and profit. They achieved that. Nissan is a small car company compared to the others. Heck, Ford might sell more trucks than Nissan does cars and trucks.
FWIW the Titan outsells the Maxima, X Terra and Pathfinder. It is their 5th best selling vehicle. Their total units sold, cars and trucks combined, is slightly over 700,000 units.
* This post was
edited 12/19/07 10:10pm by Keith99RS *
JIMNLIN wrote: one of my area home builders is/was a die hard Datsun/Nissen truck owner for many years till the new ugly robo cop look came out. He's back driving a Ford F150 4x4 now. Nissen doesn't fair well with locals partly because the closest dealer is 75 miles away and the darn things are uglier than a Avalanche
That's too funny, Uglier than a plasticlanche.
I think they are different looking truck, and look great.
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2007 Nissan Titan, 5.6L Big tow, Equli-z-er Hitch
2007 Forest River Salem 27RB LE
Member Titantalk.com
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Keith99RS wrote: Now back on topic. Bear in mind that Nissan essentially make the Titan in very few configurations. Your choices are basically CC or King Cab, 4X4 or 4X2. After that the options are only trim, convenience and tow packages. In 08 they added the longer beds. There is only one choice for an engine. Now compare that with offerings from the Big 3 and Toyota. They offer no fewer than 3 engine options alone. Now add in work truck models and regular cabs. See where I am going? Nissan never intended to match sales numbers with the Big 3 or even Toyota. They wanted a piece of the 1/2 ton market for sales and profit. They achieved that. Nissan is a small car company compared to the others. Heck, Ford might sell more trucks than Nissan does cars and trucks.
FWIW the Titan outsells the Maxima, X Terra and Pathfinder. It is their 5th best selling vehicle. Their total units sold, cars and trucks combined, is slightly over 700,000 units.
We do have to keep in mind that this is their first full size truck. The rest have had them for ever and have had time to get other options ava for the truck IE: different motors different bed sizes, and different cab sizes. You just can't offer everything immediatly other wise NISSAN may be introuble financially like the BIG 3 ARE.
BTW I love my 07 TITAN.
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