Affinity Clubs
AGI’s dominant and respected position in the outdoor recreation market is due in large part to its long
and successful history with recreational membership clubs. Two million members rely on AGI clubs
for information, benefits, products, and services that support their recreation enthusiast lifestyles.
Opportunities for marketers to leverage these club brands include:
- Advertising in club magazines and directories
- Club mailing list purchases
- Co-branding and club discounts
- Ride-along inserts in member mailings
- Promotions at affiliated campgrounds, service centers, resorts, golf courses … and more
The 40-year-old Good Sam Club ® is the world’s largest RV owners’ group, with nearly
1 million members, 1,700 affiliated U.S. campgrounds and 2,000 local chapters. Benefits
include discounts at campgrounds/resorts and RV service centers, Highways magazine,
Emergency Road Service, members-only rates on RV and automobile insurance, preferred
rates on RV financing, a Good Sam credit card, and much more.
The 600,000-member President’s Club ® serves the top buyers of Camping World – a
national retailer of RV products and services. Each year, Camping World has more
than 5 million visitors to its 36 retail outlets and distributes more than 12 million
mail-order catalogs. President’s Club members receive discounts on all Camping
World purchases, RV View magazine, as well as other member benefits.
Coast to Coast Resorts ® is the largest RV reciprocal-use resort system in North
America. Its 160,000 members can take advantage of major discounts at 1,000
outdoor resorts and campgrounds in the United States and Canada. Club member
benefits include special rates for resort and campground stays, travel services,
hotel/motel discounts, and Coast to Coast magazine.
Avid golfers join Golf Card International ® to save money on greens fees at more than
3,800 golf courses in the United States and Canada. Its 90,000 members enjoy savings
on golf resort stays, pro shop discounts on golf products, savings on 4,000 hotels
worldwide, and Golf Traveler magazine.
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