Customer Profile

• AGI's readers/viewers/members are mature couples and families with a solid education and financial base: average age 62, married, college educated, average HHI $70,000, and an average net worth of $484,000.

RVers Pursuing Their Passions
"People are traveling in RVs in record numbers-for the freedom of setting their own vacation agenda or having no agenda at all. Most are wildly enthusiastic about RVs and the opportunities for affordable amily travel and relaxation."
- Better Homes & Gardens

"While the words hip and Winnebago are unlikely to appear next to each other soon, some 42% of all RV owners are college-educated and live in metropolitan areas."
- Time Magazine

"Baby Boomers are discovering how much more fun and convenience can be added to their outdoor recreational activities when paired with an RV."
- Jim Mac, Marketing Director, Monaco Coach Corp.

2002 Roper Report on the Auto Market:

"With light trucks, SUVs, and pickups popular with mature consumers, heavier advertising to this segment could reveal an untapped market."

• AGI's audience is vehicle heavy - they own an average of three vehicles, not including their RVs - with more than 5.8 million cars, pickup trucks, and SUVs.
• This also makes them major consumers of aftermarket automotive parts, equipment, and maintenance products - motor oil, spark plugs, windshield wipers, tires, car care products - all purchased at levels significantly higher than the national average.

"With fear having subsided, tourist spots in North America will find a ready market in mature Americans-most of whom are planning to drive to their destinations."

• AGI's readers travel extensively. 92% took a domestic trip/vacation in the past year - an MRI index of 165. More than 70% of these trips were for personal recreation - boating, golfing, skiing, and fishing.
• 18% have taken a cruise in the past three years - more than double the national average. They also use travel services, online and package tours.

2002 Roper Report on the Financial Market:

"Mature Americans are the most active investors. Advertisers who focus on mature investors will find an audience with an interest in the widest range of products."

• 81% of AGI's audience members are serious investors - at more than three times the national average. They own CDs, mutual funds, stocks, and bonds.
• They also believe strongly in all types of insurance - from basics like auto, health, and home coverage, to accidental death, personal liability, and long-term health care - all with MRI indices well above the national average.

AGI's audience members are top prospects for nearly every high-end product and service you can imagine. They're computer literate with high internet usage … they own a variety of cameras, … they eat meals outside their homes several times each week … they are DIYers with home/automotive workshops.

They're probably prime prospects for your products or services too.