ORN Overview

Affinity Group, Inc. (AGI) is the nation’s largest “content” company focused on delivering targeted marketing and media programs to outdoor recreation enthusiasts. Through a variety of communication channels — including member clubs, publications, events, television, Internet, direct marketing, and retailing — AGI meets the needs of a growing market of RVers, campers, boaters, motorcyclists, and other outdoor enthusiasts. Our loyal customers value AGI’s unique products and services that help enhance their active lifestyles.

ORN (Outdoor Recreation Network) is AGI’s marketing and media network designed to leverage the strengths of our diverse media assets for marketers targeting the vibrant outdoor recreation community.

Through ORN, marketers can now tap into one of the fastest growing consumer markets in America –– the RV enthusiast community –– as well as AGI’s other motorized recreation groups representing motorcycle, ATV, snowmobile, and boating enthusiasts.

AGI is the only company that delivers products and services to the entire RV marketplace — within a trusted and responsive environment. Through ORN, marketers may effectively partner with AGI to execute integrated marketing and media strategies that effectively “dominate” the RV market.

Here’s a snapshot of the RV community, and its relationship with AGI:

A large, growth market: There are already more than 7 million RV owner households, with a projected growth of 15% by 2010.
Buyer demographics: RVers are affluent, active Baby Boomers in their prime spending years. The typical RV owner is 53-57 years old, married, a homeowner, and has a household income of $72,000, with discretionary purchase power to invest in vehicles specifically designed for recreation and travel lifestyles.
Brand loyalty: After 60 years as the RV leader, with a 95% market share, AGI has attained a level of trust and loyalty with its members and customers that is unrivaled in most industries. Our role as the “voice of authority” among RVers pays dividends for our marketing partners as well.
AGI’s unmatched advertising delivery:
A proprietary customer database of 8 million RV enthusiasts
6 million magazine and directory subscribers
More than 2 million RV club members
The nation’s largest RV retail chain
A cable TV series on OLN, reaching over 62 million households
The largest RV website, with 2.5 million users per month
The largest annual RV rally in America
Strategic alliances with marketers including MBNA, GMAC, Goodyear, and E*Trade.

ORN allows you to harness all of AGI’s marketing and media resources to attract this hard-to-reach demographic. There is no better way to communicate with the RVer, or other outdoor recreation enthusiast, than by partnering with AGI through ORN! Join us to market your products and services to this growing consumer market!