Introducing Technology to Tradition
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Thursday January 12, 2006
Trailer Life Directory Announces Improved Trip-Planning Resources
(Ventura, Calif.) — While there’s nothing like a nice road trip to bring the family together and explore various regions of the country, planning the trip can be overwhelming for travelers unequipped with the most up-to-date information available. Trailer Life Directory, the most widely used and recognized directory in North America, is continuously seeking ways to improve the planning and traveling experience. Trailer Life Directory is also recognized as the Official Directory of the Good Sam Club, the world’s largest RV owner’s organization.
Each year Trailer Life Directory is updated with the most essential, comprehensive RVing information to cater to the frequently changing needs and interests of RVers. The first step in updating this year’s directory was to make it more “Internet-friendly” to assist the 35-percent of RVers who travel with their computers. To accomplish this goal, the 2006 Trailer Life Directory will feature an all-new “Internet-at-a-Glance” section that lists RV parks, by city and state, that provide Wi-Fi or Internet access as well as information on whether there is a charge to utilize the service or if the service is complimentary.
Good Sam Club members will reap the new benefits of the new 2006 Trailer Life Directory — each park that gives members a 10-percent discount will display the Good Sam Club Logo in red next to the park’s name. The addition of the new color makes listings more prominent, and therefore, easier than ever to identify. The red logo will be used to identify Good Sam Club RV Parks, RV Service and Accessory Centers and Tourist Attractions throughout the nation. In addition, Trailer Life Directory will also feature a listing of all 2006 Samborees and Caraventures as well as a new “Best Local Festivals” section for all travelers to enjoy.
Finally, what Trailer Life Directory would be complete without the very reason it is the most widely used Directory in the country. Every year all private RV parks and campgrounds undergo rigorous inspections to receive Trailer Life Directory’s Exclusive Triple Rating, the rating system that set the industry standard in terms of park recommendations. Each park is evaluated using these standards to help give users a picture of what they can expect before they even arrive at the site, which caters to the wants and needs of an extensive range of RVers. Since 2005 alone, more than 197,000 changes have been made to the more than 12,000 RV park listings. The 2006 RV Parks, Campground and Services Directory is available now.
Technology meets tradition through the next product being released by Trailer Life Directory. For those who prefer to keep their printed Trailer Life Directory in their RVs for when they are on the road, yet still want to utilize it as a trip-planning resource from home, Trailer Life Directory is introducing the new 2006 Trailer Life Directory Campground Navigator 2-CD Set. The perfect complement to the printed Trailer Life Directory, the Campground Navigator CD-ROM set includes all of the information printed in the directory (including Good Sam Club discount locations), with many additional features. Some of the features of the CD include: detailed street maps of the United States and Canada, improved trip routing software, driving directions, zoomable, printable scaled maps, and a searchable database to assist users in locating RV parks with all of the amenities they enjoy most. The discs will also include enhanced listing information with even more details about a location and accompanying pictures of the park. The Trailer Life Directory Campground Navigator 2-CD Set is scheduled for release in mid-January — just in time for spring trip planning.
In case trip planning is not easy enough yet, the Official Good Sam Club RV Road Atlas is scheduled for release at the end of January. The atlas will provide users with plots of RV parks, campgrounds and service centers throughout North America by city and town. Designed with the RVer in mind, the atlas assists users in locating more than 12,000 RV parks and campgrounds, more than 800 RV service centers, more than 900 tourist attractions, and 1,600 state parks, and in case any of these locations cannot be located with the naked eye, the user-friendly index can be accessed to find exact pages and coordinates of a location. The atlas is the only road atlas that identifies all United States, Canada, and Mexico listings found in Trailer Life Directory’s 2006 RV Parks, Campgrounds and Services Directory.
For the first time, the new atlas will also plot the names of all Good Sam Club Discount Locations. Plus it features a list of Fun Festivals and Good Sam Club events across the country. Another new feature of the 2006 atlas will be the “Top 10-Minute Tech Tips-From RVers to RVers” section that provides users with the quickest, easiest, most reliable ways to maintain an RV.
“The key to success in any industry is the ability to adapt to the needs and interests of consumers,” said Joe Daquino, Multimedia Division vice president and Trailer Life Directory publisher. “Technology is quickly becoming the trademark of the 21st century, and we are proud to release products that are on the cutting-edge of technology, yet maintain their roots in traditional means of travel planning.”
For more information about any of these products, please visit www.trailerlifedirectory.com.
About Trailer Life Directory
The Trailer Life Directory Campground RV Parks & Services Directory is a one-stop-shopping resource for complete at-a-glance campground and RV park information. The TL Directory lists more than 1,850 Good Sam discount locations. The Directory has more than 12,000 RV parks & campgrounds, Internet-friendly locations, local tourist attractions as well as an inspected and rated campgrounds for the United States and parts of Canada and Mexico. Visit www.trailerlifedirectory.com for more information on TL Directory, the TL Directory Campground Finder on CD-ROM and other AGI publications.
Contact: Joe Daquino, Multimedia Division Vice President/Trailer Life Directory
805-667-4305 • firstname.lastname@example.org
Julie Calzone, President/CEO Calzone & Associates
337-235-2924 ext. 3 • email@example.com