Mall Networks and Good Sam Club Partner to Provide Online Shopping Malls for Good Sam Club Members
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Monday August 21, 2006
Partnership Expands Benefits for Good Sam Club Members; Provides Cash Back Rewards When Shopping at Over 250 Online Merchants
LEXINGTON, MA – August 21, 2006 - Mall Networks, the company that connects top online retailers to the universe of consumer rewards programs, and Good Sam Club, the world’s largest RV owners organization with nearly one million member families, today announced a partnership to offer a customized online shopping mall to members of Good Sam Club. Through the partnership, Good Sam Club members will be able to quickly and easily earn “Good Sam Bucks”, which will be redeemable for cash back, with every purchase made at more than 300 online merchants including Best Buy, Lands’ End, Overstock.com, and Priceline.
“We at the Good Sam Club are always looking for new ways to enhance the value of membership for our members,” said Sue Bray, Executive Director of the Good Sam Club. “We were particularly impressed with Mall Networks’ ability to deliver and manage a world-class solution that our members will embrace. Not only will members be able to accumulate points towards a cash back bonus, but in many cases they will be able to get tangible money-saving discounts while shopping that they would not have had access to before.”
“With nearly one million members, the Good Sam Club is the leading organization serving the popular and growing RV community,” said Dave Andre, CEO of Mall Networks. “They will be a fine complement to our fast growing client roster of other leading organizations including NASCAR RacePoints, the L.A. Dodgers, and the Arizona Diamondbacks. We look forward to providing Good Sam Club members with an online shopping experience that not only provides them with the best selection of online retailers, but rewards them financially for their affiliation with Good Sam Club.”
How it Works
Through the partnership, Mall Networks will develop, host and manage the Good Sam Club online mall. Starting in late September, Good Sam Club members will be able to log into the Good Sam Club Mall at www.goodsamclub.com where they can shop at more than 300 online merchants. Good Sam Club members will earn “Good Sam Bucks” for each purchase they make when shopping through the online mall. Merchants will provide additional incentives to Good Sam Club members to shop online through the mall, including special offers and bonus points.
About Mall Networks
Mall Networks builds and manages online malls tailor-made for premier partners such as credit card issuers and banks, rewards programs, and membership organizations. With over 300 of the most trusted online retailers, the company enables these organizations to enhance their blue-chip loyalty programs with an easy-to-navigate online mall through which members earn points with every purchase. National non-profits and charities also benefit from the company’s online fundraising mall solution that integrates into their existing websites without distracting from their central mission. Founded in 2005 by a team of award-winning online marketing veterans, Mall Networks is a privately held company whose investors include IDG Ventures Boston. The company is headquartered in Lexington, Massachusetts with offices in Silicon Valley. For more information go to www.mallnetworks.com.
About Good Sam Club
The Good Sam Club, www.goodsamclub.com, is the world’s largest RV owners organization with nearly one million member families. Founded in 1966, the Club offers its members a wide variety of services, including RV Insurance, Extended Warranty on RVs (the Continued Service Plan), Emergency Road Service, RV Financing, Good Sam Credit Card and Life & Health Insurance, as well as member discounts at parks, campgrounds, and RV events. Good Sam Club members also receive a subscription to Highways, the Club’s popular RV travel magazine. Additionally, the Club represents more than 2,000 local RV chapters designed to bring RVers together from similar geographic regions for group camping excursions. Extremely committed to its RV members as well as to the environment, the Club is a founder of the annual National Cleanup Day program and an advocate of public land access, Adopt-A-Highway programs and Adopt-A-Park programs, to name a few. The Good Sam Club is headquartered in Ventura, California, and is a subsidiary of Affinity Group Inc.
Kate Castle (for Mall Networks)
Director of Marketing, IDG Ventures Boston
Julie Calzone (for Good Sam Club)
CEO, Calzone & Associates
337.235.2924 ext. 3