AGI Events Acquires Four North Carolina RV Shows
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Wednesday October 11, 2006
(Ventura, Calif.) – Affinity Group, Inc. (AGI), through its AGI Events division, has announced the acquisition of four North Carolina-based RV shows, produced by Apple Rock Advertising and Promotion, Inc. Three shows are held in the winter, one each in Greensboro, Charlotte and Raleigh. The fourth is a late season show held in Greensboro each September.
AGI, a California-based business, is a leading media and marketing company in the recreation vehicle (RV), boat and powersports markets. It provides numerous publications, affinity clubs and services to consumers who enjoy these recreational lifestyles.
The acquisition is the fourth in the past two years for AGI Events, and it elevates their consumer show total to 29 events in 15 cities.
“We are continuing to build our consumer show division at a pretty good clip,” says Steve Hedlund, president of AGI Events. “In addition to our recent acquisitions, we launched two new shows in 2006, and have two more planned for 2007. The marriage between the shows and AGI’s RV, boat and powersports marketing assets creates tremendous added value for show exhibitors and attendees.”
The North Carolina shows will continue to be managed by Eric Burg, president of Apple Rock Advertising and Promotion, Inc. in partnership with David Posner, General Manager of AGI Event’s Richmond, VA office.
“I’ve spent 18 years building these RV shows with my RV dealer partners,” says Burg. “I’m incredibly excited with the added marketing muscle AGI will bring to help take these shows to another level of success.”
In addition to its Richmond, VA office, which produces 15 shows, AGI Events has regional offices in Las Vegas, NV (9 shows) and Minneapolis, MN (5 shows).
About AGI Events
AGI Events, www.agievents.com, is a division of Affinity Group, Inc. (AGI), which owns and operates recreation-focused consumer shows throughout North America. The division currently produces shows serving the RV, boat, motorcycle, snowmobile, ATV, golf, home, garden and ice fishing markets.
About the Affinity Group, Inc. (AGI)
Affinity Group, Inc. (AGI), www.affinitygroup.com, and its affiliated companies serve the safety, security, comfort, and convenience needs of the North American outdoor and recreational vehicle market. The goal is simple: AGI makes RV ownership and the RV lifestyle more enjoyable. With various companies, brands, products and services, AGI targets almost every aspect of this diverse and dynamic niche market. No wonder so many travelers depend on AGI on a daily basis.
Contact: Steve Hedlund, President/AGI Events
(800) 848-6247; firstname.lastname@example.org
Julie Calzone, CEO/Calzone & Associates
(337) 235-2924 ext. 3, email@example.com