Affinity Group Inc. Renews Multi-Year Information Management Agreement with Acxiom
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Thursday January 25, 2007
LITTLE ROCK, Ark. – January 25, 2007 – Acxiom® Corporation (Nasdaq: ACXM) today announced the renewal of a five-year agreement to provide a full suite of information management solutions for Affinity Group, Inc. (AGI), North America’s leader in the recreational vehicle (RV) and outdoor recreation industry.
Acxiom began working with AGI in 2002 to help create a database marketing solution using analytical tools and methods to better understand its prospects and customers, including a state-of-the-art, customized customer marketing database. Affinity Group has used the database to promote its various outdoor clubs, to sell its outdoor products and services and to sell its numerous publications.
“We’re excited to continue our strong business relationship with AGI,” said Greg Hogue, Industry Executive for Acxiom’s Travel & Entertainment group. “With this new agreement, we’ll be working even closer with AGI to help them better understand, reach and serve their valuable and important customers throughout North America.”
Affinity Group Inc., which is recognized for its outstanding customer service, will utilize Acxiom® CDI (customer data integration), AbiliTec® and database management services in managing and updating its 20-million customer database.
“By pairing Acxiom’s world-class information solutions with AGI’s strategic vision and loyal customer base, we’ll see new and exciting opportunities in product development, cross-selling and up-selling and in the development of new channels for AGI’s lifestyle focus,” said Hogue.
“Acxiom is a trusted business partner and an industry leader in helping companies like Affinity Group, Inc. convert information into intelligent business solutions,” said Prabhuling Patel, Senior Vice President, Products & Services for Affinity Group, Inc. “There’s no doubt that the Acxiom team has contributed greatly to our company’s success, and we’re proud to extend and enhance our productive business relationship.”
About Affinity Group, Inc. (AGI)
Affinity Group, Inc., www.affinitygroup.com, and its affiliated companies serve the safety, security, comfort, and convenience needs of the North American outdoor and recreational vehicle market. The goal is simple: AGI makes RV ownership and the RV lifestyle more enjoyable. With various companies, brands, products and services, AGI targets almost every aspect of this diverse and dynamic niche market. No wonder so many travelers depend on AGI on a daily basis.
About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Canada. For more information, visit www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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