Affinity Group, Inc. Selects Allison & Partners as Public Relations Firm of Record
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Wednesday March 28, 2007
Allison & Partners
VENTURA, CALIF. (March 29, 2007) – Affinity Group, Inc. (AGI), a leading industry source for RV and outdoor enthusiasts, today announced it has selected Allison & Partners, a national independent communications firm, as its official public relations firm of record.
AGI and its affiliated companies serve the safety, security, comfort and convenience needs of the North American outdoor and recreational vehicle market. Allison & Partners will be assisting AGI in the launch process of a new integrated marketing and branding campaign designed to raise industry and consumer awareness, while positioning AGI among its key audiences and differentiating it among competitors.
“With roots that date back to 1941, AGI has a unique and evolving story to tell as a valued force in the industry,” said Kevin Hobbs, vice president new product development, Affinity Group, Inc. “Allison & Partners is a valuable addition to our integrated consumer marketing program, providing a strategic, creative approach to public relations, along with a solid knowledge of the travel, outdoor and recreation industries.”
Allison & Partners’ will be implementing a multi-tiered communications program focusing on promoting AGI’s umbrella brand, as well as its affiliated companies including its affinity clubs such as: The Good Sam Club and Coast to Coast Resorts; AGI publications such as: MotorHome, the Trailer Life Directory, Rider and Powerboat; and the company’s ancillary services such as: RV roadside assistance, RV extended warranty, RV insurance, RV refinancing, life insurance and credit card services.
“We’re honored to be working with such a respected brand and have put the full expertise of our travel and recreation team behind this integrated initiative,” said Scott Allison, CEO of Allison & Partners. “Travel and recreation is a fast-growing segment for our company and we’re excited to be teaming up with an industry leader.”
About Affinity Group, Inc.
The Affinity Group, Inc. (AGI), www.affinitygroup.com, and its affiliated companies serve the safety, security, comfort and convenience needs of the North American outdoor and recreational vehicle market. With various companies, brands, products and services, AGI targets almost every aspect of this diverse and dynamic niche market.
Affiliated companies include the Good Sam Club, Camping World, Coast to Coast Resorts, Golf Card International, TL Enterprises, Ehlert Publishing, rv.net, and Woodall’s. The corporate headquarters are located in Ventura, Calif. Subsidiary operations and divisions can be found at multiple locations throughout the United States.
About Allison & Partners
Allison & Partners is a national independent communications firm with practice areas in consumer, professional services, government & public affairs and technology. The firm builds customized programs integrating media relations, cause-related marketing, brand building, customer and internal communications, public affairs and promotional services. Allison & Partners is a member of Pinnacle Worldwide, an international network of independently owned communications firms in major cities around the world. For more information visit: www.allisonpr.com.