Affinity Group Partners with Digital Rez to Create Total Campground Operating System
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Wednesday October 3, 2007
Sara E. Wacker, APR
Allison & Partners
VENTURA, CALIF. (October 3, 2007) – Affinity Group, Inc. (AGI), a leading industry source for RV and outdoor enthusiasts, today announced the formation of a strategic alliance with Digital Rez International Inc. (DRI), the world’s leading provider of campground and RV park management and reservation software.
The two companies, in establishing this long-term agreement, have committed to extending AGI’s RVTripsetter brand to the more than 3,000 RV parks and campgrounds that DRI currently serves in this worldwide market space. AGI will reinforce its considerable marketing thrust with the ability to provide a total “Campground Operating System” coupling the internet to resorts’ front desk management systems while providing easy access to AGI’s extensive camping member and subscriber base.
“This is a natural evolution in our ongoing strategy to provide a full-service solution to all RV parks, campgrounds and resorts who serve the camping public,” said Joe Daquino, Senior Vice President, Affinity Group, Inc. “Working with Digital Rez, we will now be able to provide the best software, support and marketing channels, reaching the largest network of camping enthusiasts; it’s a win-win for everyone involved.”
Digital Rez will be re-branding its mainstream camping software systems to align with the RVTripsetter brand and releasing the RVTripsetter product to all of its individual RV and camping resorts in the fourth quarter of 2007. In addition it will be gearing its support and development staff to provide additional innovations to its online reservation systems, property management networks and credit card processing services for RV park and campground operations worldwide.
“We’re thrilled to be extending this relationship all the way into our campground network.” said Ken Lahoda, CEO of Digital Rez International. “Over the past five years Affinity Group and Digital Rez have worked together to enhance systems at Coast to Coast and with Trailer Life and Woodall’s. Now, every park in Digital Rez will have an opportunity to grow and prosper in a whole new way, enhanced with the trust of Affinity Group.”
About Affinity Group, Inc.
The Affinity Group, Inc. (AGI), www.affinitygroup.com, and its affiliated companies serve the safety, security, comfort and convenience needs of the North American outdoor and recreational vehicle market. With various companies, brands, products and services, AGI targets almost every aspect of this diverse and dynamic niche market.
Affiliated companies include the Good Sam Club, Camping World, Coast to Coast Resorts, Golf Card International, TL Enterprises, Ehlert Publishing, rv.net, and Woodall’s. The corporate headquarters are located in Ventura, Calif. Subsidiary operations and divisions can be found at multiple locations throughout the United States.
About Digital Rez International Inc.
Established in 1993 and now serving over 3000 campgrounds in North America, Australia, New Zealand and the UK, Digital Rez International is the world's leading provider of software and IT services to the camping industry. With over 30 staff serving its clients from offices in Barbados, British Columbia and Australia, Digital Rez International also provides services to over 1,000 businesses in other sectors of the travel/accommodation industry. For more information visit www.digitalrez.com.