Affinity Group, Inc. Partners with Barclaycard US to Launch Three New Credit Cards for Outdoor Enthusiasts
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Friday November 16, 2007
Sara E. Wacker, APR
Allison & Partners for Affinity Group Inc.
Sparkpr for Barclaycard US
Affinity Group, Inc. Partner with Barclaycard US to Launch Three New Credit Cards for Outdoor Enthusiasts
VENTURA, CALIF. (Nov. 16, 2007) – Affinity Group, Inc. (Affinity), a leading industry source for RV and outdoor enthusiasts, in partnership with Barclaycard US, Barclays U.S. credit card business, has launched three new no-fee credit card products that will allow cardholders to earn reward points on every purchase through a new, unified REC REWARDS (Recreation Rewards) loyalty program.
The new Good Sam Visa® Signature card will be offered to members of Affinity’s Good Sam Club, the world’s largest RV owner’s association with more than one million members. The card can also be used to provide instant credit at participating Good Sam Authorized RV Dealerships and Good Sam Parks. The Coast to Coast Visa® Signature card will be offered to its members, while the REC REWARDS Visa® Signature card will be offered to Woodall’s and Trailer Life Directory buyers, readers and subscribers of magazines published by Affinity, and powersports enthusiasts.
“We are very excited to partner with Barclaycard – with its solid reputation for offering superior credit card products and customer service – to provide this benefit to our existing and future customers,” said Prabhuling Patel, senior vice president, Affinity Group, Inc. “This program will afford outdoor enthusiasts the opportunity to build up a cache of highly valued reward points as they enjoy the fun, freedom, and adventure of outdoor recreation in motion. Simply stated, REC REWARDS is the best, most fulfilling rewards credit card for outdoor enthusiasts.”
In addition to receiving 2,500 bonus REC REWARDS points after their first purchase or balance transfer, cardholders can earn five points per dollar spent when the card is used at participating merchants, RV dealerships, campgrounds, resorts and to purchase club memberships, magazine subscriptions, RV books and directories, as well as financial products and services. Cardholders also earn one point on other everyday purchases made with the card.
“Millions of loyal RV, camping and sporting enthusiasts put their trust in Affinity’s offerings to make their leisure activities more secure, convenient and rewarding. For Affinity’s new credit card offering, we took great care to ensure that their loyal patrons would have the same experience,” said Paul Wilmore, senior director, segment management at Barclaycard US. “By unifying Affinity’s new card offerings on a common REC REWARDS platform, we’re meeting the specific needs of three very distinct groups, and increasing cardholder value with a greatly expanded rewards catalog and a faster point accrual rate.”
REC REWARDS points can be redeemed for exclusive Affinity products and services, such as Good Sam Club memberships, Coast to Coast memberships and camping fees, the Trailer Life Campground Directory, emergency road service, Camping World purchases, RV and powersports publications, and much more. Points can be also redeemed for cash back, gift cards at gas stations, popular retailers, restaurants and book stores, airfare, hotel accommodations, cruises, and many other valuable rewards.
To apply for a card, or for more information on specific credit cards terms and conditions, consumers can visit www.goodsamcard.com, www.coastresortscard.com or www.rewardscard.com. For more information on Affinity products and services, please visit www.affinitygroup.com.
About Affinity Group, Inc.
The Affinity Group, Inc. (Affinity), www.affinitygroup.com, and its affiliated companies serve the safety, security, comfort and convenience needs of the North American outdoor and recreational vehicle market. With various companies, brands, products and services, Affinity targets almost every aspect of this diverse and dynamic niche market.
Affiliated divisions include the Good Sam Club, Camping World, Coast to Coast Resorts, Golf Card International, TL Enterprises, Ehlert Publishing, rv.net, and Woodall’s. The corporate headquarter is in Ventura, CA. Subsidiary operations and divisions are at multiple locations throughout the United States.
About Barclays PLC
Barclays PLC (NYSE: BCS) is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services. It is one of the largest financial services companies in the world by market capitalization. With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs over 127,000 people. Barclays moves, lends, invests and protects money for over 25 million customers and clients worldwide. For further information about Barclays, please visit www.barclays.com.
Headquartered in Wilmington, DE, Barclaycard US has more than 50 partnerships with some of the country’s most successful travel, entertainment, retail and financial institutions including US Airways, Lufthansa, Barnes & Noble, Best Western, BJ’s Wholesale Club, Travelocity and Carnival Cruise Lines. The company employs more than 1,500 associates in Wilmington and Colorado Springs, CO, and was named a Top Employer in Delaware in 2007. For more information please visit www.barclaycardus.com.