Woodall’s Announces Top-Rated Campgrounds for 2008
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Friday February 1, 2008
Sara E. Wacker, APR
Allison & Partners
VENTURA, CALIF. (Feb. 1, 2008) – Woodall Publications Corporation, producer of the most comprehensive and reliable campground directories available, has announced that 251 parks out of 8,000 campgrounds listed in its 2008 North American Campground Directory have earned the highest and most coveted designation of 5W/5W.
The two possible Woodall’s ratings at an RV park and/or campground are 1W through 5W for facilities and 1W through 5W for recreation. The backbone of Woodall’s Campground Directory is its state-of-the-art rating system known for being easy to use and understand. Top-ranked states this year were Arizona, followed by Florida, Texas, California and Ontario, Canada.
“RVers and campers rely on Woodall’s to do the legwork for them when it comes to researching the best places to stay overnight,” said Joe Daquino, vice president and publisher, Affinity Media, the parent company for Woodall’s Publications. “While most of the other 8,000 campgrounds in the directory are well worth the visit, Woodall’s rating system provides a highly valued independent means to gauge their expectations when they choose a campsite.”
The 5W/5W rating reflects an investment in the physical development of the park and its personnel, recreation programs and superior maintenance of a park’s facilities. Each campground in the directory receives an on-site inspection by Woodall’s field representative team.
Woodall’s has evolved its evaluation criteria as RV manufacturers and owners continue to change RV sizes and standards to meet consumer demand. As RVs continue to become larger and longer with more slideouts for further expansion, they have different infrastructure needs. Campers are also evaluating campgrounds on the conveniences they offer, including Wi-Fi for Internet access.
Circulation figures indicate that the extra investment to accommodate campers’ convenience needs pays off for park owners. More than 300,000 RVers and campers purchase a hard copy version of the Woodall’s Campground Directory annually. Buyers on average keep their directories 2.4 years and loan their directory out 1.7 times each year. Users reference their directories 18 times per year to make travel choices. Many RVers are also accessing Woodall’s via the Internet. Last year, www.woodalls.com logged more than 3.6 million user sessions, with more than 23 million page views.
Woodall’s is the official Directory of the Family Motor Coach Association, Family Campers & RVers, and Camping World President’s Club. Woodall’s also offers member benefits to the Escapees, Camp Club USA and Camping Life. To purchase or receive more information on Woodall’s and its publications, call 800-323-9076 or visit www.woodalls.com.
Affinity, www.affinitygroup.com, is the nation’s largest provider of outdoor clubs, media and events that service the safety, security, comfort and convenience needs of the North American recreational vehicle (RV) and outdoor enthusiast market. By providing information, insights, and resources, the company champions the fun, freedom, and adventure of recreation in motion. The company works to enhance its customers’ recreational experiences and build the communities that share and promote their fun and adventurous lifestyles.
Affinity is organized into four different business units – Affinity Media, Affinity Clubs, Affinity Events and Affinity Ventures. Their corporate headquarters are located in Ventura, Calif. Subsidiary operations and divisions can be found at multiple locations throughout the United States.