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Press Releases
Thousands of Good Sam Club Members Clean the Outdoors During 2008 National Cleanup Day FOR IMMEDIATE RELEASE

Affinity Group, Inc.
Wednesday August 27, 2008

Media Contact:
Sara E. Wacker, APR
Allison & Partners
Phone: 619-533-7975
sara@allisonpr.com



VENTURA, CALIF. (Aug. 28, 2008) – The Good Sam Club, the world’s largest RV owners’ organization with more than one million member families, will hold its National Cleanup Day, Sept. 6-7, 2008, bringing together thousands of Good Sam volunteers to pick up trash on public lands throughout the United States and Canada.

The 2008 National Cleanup Day marks the 12th year the Good Sam Club has organized a national cleanup, with hundreds of its chapters cleaning state, provincial and national parks, highways, local roads, and waterways throughout North America.

“The Good Sam Club was founded in 1966 by RVers to help other RVers on the road, and for 42 years we have lived up to its name,” said Sue Bray, executive director of the Good Sam Club. “Our members are true environmental stewards and we’re proud to help clean our most valuable resource, our public lands, for everyone to enjoy.”

Each year about 275 of the Good Sam Club’s local chapters – some 11,000 volunteers – clean up thousands of miles of highways through the Adopt-A-Highway program in the United States and Canada.

Good Sam chapters from across the continent will coordinate beach, river, highway and campground cleanups for their members. Many chapters also take advantage of their annual “Samborees,” state get-togethers, to clean the areas they use while camping on an ongoing basis. The MooseJaw Band City Sams in Saskatchewan have been cleaning a two mile stretch of Highway #4 twice a year for the last 10 years. This Chapter has 35 to 40 participants collecting a ton of trash at each cleanup.

In Florida, 17 members of the Bay Area Sams cleaned a 33-acre park this past May. Upon completion, the chapter was recognized for its volunteer efforts and received a proclamation signed by the mayor and city council members.

The Good Sam Club www.goodsamclub.com is partnering with the Take Pride in America® program, a U.S. Department of the Interior initiative that encourages Americans to volunteer on public lands. The Take Pride program will support 2008 National Cleanup Day activities by listing registered events on its Web site, www.takepride.gov, so that Good Sam volunteers can earn credits towards an “America the Beautiful” pass for the hours they volunteer on this project.

Affinity, the nation’s largest provider of outdoor recreation clubs, services, media and events, is the parent company of the Good Sam Club. Affinity headquarters employees, located in Ventura, Calif., will hold their own beach cleanup at Buena Ventura State Beach to support Good Sam Club members and the annual Cleanup Day.

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About The Good Sam Club
The Good Sam Club, www.goodsamclub.com, is the world's largest RV owner's organization with more than one million member families. Founded in 1966, the Club offers its members a wide variety of services, including Extended Warranty on RVs (the Continued Service Plan), Emergency Road Service, RV Financing, Good Sam Credit Card and Life & Health Insurance, as well as member discounts at parks, campgrounds, and RV events. Good Sam Club members also receive a subscription to Highways, the Club's popular RV travel magazine. Additionally, the Club represents more than 2,000 local RV chapters designed to bring RVers together from similar geographic regions for group camping excursions. Extremely committed to its RV members as well as to the environment, the club is a founder of the annual National Cleanup Day program and an advocate of public land access, Adopt-A-Highway and Adopt-A-Park programs, to name a few. The Good Sam Club is headquartered in Ventura, Calif., and is a subsidiary of Affinity.


About Affinity
Affinity, www.affinitygroup.com, is the nation’s largest provider of outdoor clubs, services, media and events that service the safety, security, comfort and convenience needs of the North American recreational vehicle (RV) and outdoor enthusiast market. By providing information, insights, and resources, the company champions the fun, freedom, and adventure of recreation in motion. The company works to enhance its customers’ recreational experiences and build the communities that share and promote their fun and adventurous lifestyles.

Affinity is organized into four different business units – Affinity Media, Affinity Clubs, Affinity Events and Affinity Ventures. Their corporate headquarters are located in Ventura, Calif. Subsidiary operations and divisions can be found at multiple locations throughout the United States.



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