Ehlert Publishing Group Captures Top Awards
For Immediate Release
Affinity Group, Inc.
Friday November 15, 2002
MAPLE GROVE, Minn. -- Ehlert Publishing Group (EPG) received ten awards from the sixth annual Minnesota Publishing Excellence Awards (MMPA Awards) on November 7, 2002. Ehlert Publishing Group, a subsidiary of Affinity Group, Inc., was awarded five gold medals and a total of ten awards.
The program, sponsored by the Minnesota Magazine & Publications Association, featured over 120 publications competing for gold, silver and bronze honors in the areas of writing, design and overall excellence. Ehlert received the first-ever gold medal offered in the circulation category.
"This first-ever category gold honored the AGI marketing department for its magazine subscription marketing efforts," said Kevin Hobbs, Vice President for AGI Marketing. "We especially want to recognize Emily Koberling, Consumer Marketing Manager, whose efforts went a long way to ensuring its success."
The Dream Garage Sweepstakes promotion and advertising campaign significantly increased circulation for our powersports and outdoor recreation magazines. It also helped AGI collect hard to secure names in the outdoor recreation lifestyle which enhanced its overall marketing program.
Ehlert took home gold medals for the categories of Best Circulation Campaign (Dream Garage Sweepstakes), Best Feature Article (Woman Rider: They Pay Me To Do This), Best Cover (REV Magazine - Spring 2002), Best Single Topic Issue (ATV Magazine Buyers Guide) and Best Internet Site (ehlertpowersports.com). MMPA awarded them silver medals for Best Single Topic Issue (Snowmobile Buyers Guide) and Best Overall Design (Woman Rider - June 2002, Snowmobile Magazine - March 2002, and Cruising Rider - July 2002). Ehlert received a bronze medal for its "Harley Tech Annual" issue of American Rider in the Best Single Topic Issue category.
"The visual impact of a publication is critical in creating a bond with readers," continued Hobbs. "To be recognized for it, demonstrates that you are not only successful at reaching your readers, but you are doing it with the highest standards. Our publishers create visuals that keep our publications fresh while maintaining distinct brands."
Ehlert Publishing Group (EPG) is a subsidiary of the Affinity Group, Inc. (AGI). EPG magazines are predominantly targeted at powersports vehicle enthusiasts who own motorcycles, personal watercraft, snowmobiles, and all-terrain vehicles (ATVs). Circulation exceeds two million readers.
"Ehlert received several awards for content as well," continued Hobbs. "We congratulate the editors and their staff. They are the ones that keep the readers coming back to us by creating pertinent and dynamic editorial."
Readers of the EPG magazines are primarily males in the peak-earning 25 to 54 age demographic. They are well educated, married homeowners who have a median income well above the national average. The powersports enthusiasts are particularly aggressive in pursuing their passions, investing an average of almost $12,000 annually in equipment and travel. They ride their vehicles on average of 47 days each year, and 40% will buy a new motorcycle, ATV, personal watercraft, or snowmobile every year.
About Ehlert Publishing Group (EPG)
In addition to RV publications, Affinity Group, Inc. produces many outdoor recreation magazines through Ehlert Publishing Group (EPG) subsidiary, www.ehlertpowersports.com. These magazines are predominantly targeted at powersports vehicle enthusiasts who own motorcycles, personal watercraft, snowmobiles, and all-terrain vehicles (ATVs). More than 2 million readers are a perfect complement to the broad RV audiences reached by AGI publications. Together, the combined reach of all publications is in excess of 6 million. This active market shares a great love of the outdoors and has the purchasing power to support the lifestyle of their choice.
About the Affinity Group, Inc.
Affinity Group, Inc. (AGI) and its affiliated companies serve the safety, security, comfort, and convenience needs of the North American recreational vehicle market. The goal is simple: AGI makes RV ownership and the RV lifestyle more enjoyable. With various companies, brands, products and services, AGI targets almost every aspect of this diverse and dynamic niche market. No wonder so many travelers depend on AGI on a daily basis.
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VP Marketing, Affinity Group, Inc.
Julie Calzone, CEO and President/Calzone & Associates
337.235.2924 ext. 3