Good Sam Insurance Plan Sponsors 11 Affinity Events RV & Boat Shows
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Sunday September 21, 2008
Maple Grove, Minn. (Sept. 22, 2008) – Good Sam Insurance Plan becomes naming sponsor of 11-show series for Affinity Events, a division of Affinity (Ventura, Calif.), the nation’s largest provider of outdoor recreation clubs, services, media and events. For the first time in Affinity Events’ four-year history, an entitlement sponsor has been created, establishing The Good Sam Insurance Plan RV & Boat Super Sale Series.
The Good Sam Insurance Plan, better known as Good Sam Vehicle Insurance Plan or Good Sam VIP (www.goodsamvip.com), has been exclusively provided by GMAC Insurance for more than 30 years. Now, America's No. 1 RV insurance specialist expands its reach to the outdoor recreation community, ensuring they are road-ready before driving off the lot by participating onsite at Affinity Events shows from Rhode Island to Colorado.
“We’ve been building relationships with RVers, boaters and motorcyclists for years with our clubs, magazines and Web sites, but these shows are something else altogether,” said Steve Hedlund, president of Affinity Events. “The shows allow us to create live, in-person communities of people who are passionate about the RV and boating lifestyles. GMAC has been a long standing provider of the Good Sam Insurance Plan and we’re pleased to work with them as a naming sponsor of our retail shows.”
The Good Sam Insurance Plan RV & Boat Super Sale Series began August 7-9 in Denver, Colo. and continued with shows in Richmond, Va., Greensboro, N.C, Des Moines, Iowa, and Kansas City, Kan. Upcoming Good Sam VIP-sponsored shows include:
o New Jersey Fall Boat Show in Edison, N.J., Sept. 26-28, 2008
o New Jersey Fall RV Show in Edison, N.J., Oct. 3-5, 2008
o Chantilly Boat & RV Super Sale in Chantilly, Va., Oct. 3-5, 2008
o Rhode Island Fall RV Show in Providence, R.I., Oct. 3-5, 2008
o Atlantic City Fall RV Show in Atlantic City, N.J., Oct. 31-Nov. 2, 2008
o Minneapolis Powersports, RV, Boat Show & Sale, in Minneapolis, Minn., Nov. 21-23, 2008
"We are proud to sponsor The Good Sam Insurance Plan RV & Boat Super Sale Series and meet with local RVers to make sure they’re properly protected by their insurance,” said Wade Bontrager, vice president of marketing for GMAC Insurance. “Many RVers think they’re protected by regular vehicle insurance once they get out on the road, but the truth is that’s not always the case. By purchasing specialty RV Insurance, RVers can make sure they’re covered for risks specific to recreational vehicles.”
With shows produced in 22 cities across the United States, Affinity has a total of 45 consumer shows, all acquired or launched over the past four years, reaching passionate RV, boat and outdoor recreation consumers.
For a list of Affinity Events shows, please log onto www.agievents.com. For more information on the Good Sam Insurance Plan, visit www.goodsamvip.com.
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Affinity, www.affinitygroup.com, is the nation’s largest provider of outdoor clubs, services, media and events that service the safety, security, comfort and convenience needs of the North American recreational vehicle (RV) and outdoor enthusiast market. By providing information, insights, and resources, the company champions the fun, freedom, and adventure of recreation in motion. The company works to enhance its customers’ recreational experiences and build the communities that share and promote their fun and adventurous lifestyles.
Affinity is organized into four different business units – Affinity Media, Affinity Clubs, Affinity Events and Affinity Ventures. Their corporate headquarters are located in Ventura, Calif. Subsidiary operations and divisions can be found at multiple locations throughout the United States.
About GMAC Financial Services
GMAC Financial Services is a global, diversified financial services company that offers automotive finance, real estate finance, insurance and commercial finance. For more information, go to www.gmacfs.com.