Affinity Announces New Charity Partnership with the Association of Hole in the Wall Camps
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Friday October 3, 2008
Sara E. Wacker, APR
Allison & Partners
Ventura, Calif. (Oct. 3, 2008) – Affinity, the nation’s largest provider of outdoor recreation clubs, services, media and events, announces a new major partnership with the Association of Hole in the Wall Camps (HITWC). The global charity organization is the dream of late actor Paul Newman, and includes a network of camps that provide a traditional, magical camp experience for children with serious illnesses and life-threatening conditions. The partnership between Affinity and HITWC is designed to build awareness of the non-profit’s programs through Affinity’s vast array of outdoor clubs, publications, and Web sites, to raise money to send kids to camp, and to generate volunteer hours to help the camps operate.
“Affinity’s publications, employees and membership groups inspire youth and families to participate in outdoor recreational activities and to understand, appreciate and enjoy its benefits,” said Mike Schneider, president and CEO of Affinity. “Our relationship with Hole in the Wall Camps will allow children the opportunity to experience what we already know and love about the outdoors, and we couldn’t be more proud of the partnership.”
With Affinity’s combined six million subscribers, 1.5 million member families and nearly 600 employees, the organization brings a large volunteer workforce to support Hole in the Wall Camps and the thousands of children they serve annually. Additionally, Affinity is establishing a number of cross-marketing programs to generate cash donations through its clubs, events, and venture partnerships, as well as advertising in Affinity Media’s 40 publications and 53 complementing Web sites.
“This partnership allows Hole in the Wall Camps to do what it does best – inspire children to overcome perceived limitations and achieve things they never thought possible, leaving camp with a newfound sense of accomplishment and independence,” said Ray Empson, board chair for the Association of Hole in the Wall Camps.
Affinity underwent a rigorous selection process to find the charity partner that would be the best fit for all of its constituents, including an internal audit of the company’s executive team, as well as a survey of both its employees and membership; ultimately creating community relations goals and a mission statement. Following an internal canvassing of what the company could offer a partner and what type of organization its constituents would most support, an external audit of potential partners took place; in the end leading to HITWC.
For more information on Association of Hole in the Wall Camps, visit www.holeinthewallcamps.org. For more information on Affinity, log on to www.affinitygroup.com.
About the Association of Hole in the Wall Camps
The Association of Hole in the Wall Camps is an umbrella organization supporting a family of existing camps and programs, as well as those in development, throughout the US, Europe, the Middle East, and Africa. Paul Newman founded the camps in order to provide traditional, magical camp experiences for children with serious illnesses and life-threatening conditions. To date, our family of camps and programs has served nearly 135,000 children – free of charge.
Affinity, www.affinitygroup.com, is the nation’s largest provider of outdoor clubs, services, media and events that service the safety, security, comfort and convenience needs of the North American recreational vehicle (RV) and outdoor enthusiast market. By providing information, insights, and resources, the company champions the fun, freedom, and adventure of recreation in motion. The company works to enhance its customers’ recreational experiences and build the communities that share and promote their fun and adventurous lifestyles.
Affinity is organized into four different business units – Affinity Media, Affinity Clubs, Affinity Events and Affinity Ventures. Their corporate headquarters are located in Ventura, Calif. Subsidiary operations and divisions can be found at multiple locations throughout the United States.