Press Releases |
RVtoday Now On 7 Days a Week, 365 Days a Year
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Wednesday March 26, 2003
Contact: Kevin Hobbs, Vice President, Marketing/Affinity Group, Inc.
805.667.4255, khobbs@affinitygroup.com
Julie Calzone, President/CEO Calzone & Associates
337.235.2924 ext. 3, jcalzone@calzone.com
VENTURA, Calif. -- RVtoday, the top-rated television program on RVs and the RV lifestyle, is now airing daily on the Outdoor Life Network (OLN). OLN is the premier network for outdoor enthusiasts and is projected to reach 63 million homes by the end of 2003.
“This new broadcast partnership with OLN allows RVtoday to fulfill its mission of supporting the enjoyment of the RV lifestyle for the more than seven million RV owning households in the United States,” says RVtoday Executive Director Bob Livingston. “RVtoday also works to spread the word about RV travel to millions of people who might not otherwise have an opportunity to explore it.”
RVtoday, a production of Affinity Group, Inc., (AGI), will produce 26 new episodes this year. RVtoday features segments on RV topics ranging from motorhome and trailer tests, to how to prepare a gourmet meal in an RV kitchen. It explores resorts and outdoor vacation opportunities throughout the United States, Mexico and Canada. This show caters to RV enthusiasts by providing viewers with helpful “Quick Tips” and useful demonstrations by RV care and safety experts.
“Strategically, RVtoday has been positioned to be the right show at the right time.” said Livingston. “The explosive growth of RVs has created a massive audience that’s hungry for news, insight, information and entertainment which reflects its interest and lifestyle.”
That audience continues to grow. RV ownership has reached record levels, according to a 2002 study by the University of Michigan, with baby boomers driving the gains. Nearly one in twelve U.S. vehicle-owning households now owns an RV. That's more than seven million households, an increase of 7.8 percent over the past four years, according to the study.
“This boom is making RV manufacturers and makers of RV-related products eager for new channels of communication with the rapidly expanding marketplace,” said John Martin, AGI’s advertising director for RVtoday. “The show’s placement on OLN creates advertising opportunities for those in RV-related industries.”
Each episode of RVtoday reaches out to the segment of the public that is already enjoying the RV lifestyle as well as to those interested in joining it. Each show features a how-to segment presented by Bill Gehr, an expert RV technician with a wealth of knowledge about RVs. Gehr shows viewers how to maintain their RVs, inside and out. Topics include water pumps, circuit boards, lights, hitches, leveling systems and tires. In addition, Gehr discusses solar panels, LP-gas, refrigerators and other accessories.
“RV owners are interested in taking care of their RVs,” said Livingston. “RVtoday provides them with a wealth of information so they can cost-efficiently manage the upkeep of their RVs.”
RVtoday airs Monday through Friday on OLN at 9:30 a.m. EST and weekends at 2 p.m. EST. For a complete listing of show topics and for more information, visit the Web site at www.rvtoday.tv.
About RVtoday
In April 2001, RVers across America began a new travel odyssey. They tuned in to the premiere of RVtoday, a remarkable new television show that captures the fun and adventure of the RV lifestyle. RVtoday now airs 7 days a week, 365 days a year on the Outdoor Life Network (OLN), www.OLNtv.com.
About the Affinity Group, Inc. (AGI)
Affinity Group, Inc. (AGI), www.affinitygroup.com, and its affiliated companies serve the safety, security, comfort, and convenience needs of the North American outdoor and recreational vehicle market. The goal is simple: AGI makes RV ownership and the RV lifestyle more enjoyable. With various companies, brands, products and services, AGI targets almost every aspect of this diverse and dynamic niche market. No wonder so many travelers depend on AGI on a daily basis.
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