Press Releases |
Website Re-Launches To Increase RV Sales
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Thursday May 1, 2003
64 Inverness Dr. East - Englewood, CO 80112
For Immediate Release
April 30, 2003
Contact: David Scifres, VP Internet Services, Affinity Group, Inc.
800.626.6189 ext. 419 dscifres@affinitygroup.com
Julie Calzone, CEO/President, Calzone & Associates
337.235.2924 ext. 3 jcalzone@calzone.com
Website Re-Launches To Increase RV Sales
rvSearch Targets Millions Of People Buying And Selling RVs
Englewood, Colorado - - rvSearch.com, www.rvSearch.com, has recently undergone a complete site re-design with all new consumer and dealer functionality. Website visitors can now browse both dealer inventory and private listings on one site. The site offers comprehensive, searchable classified ads of new and used RVs (recreational vehicles).
According to JD Powers, 80% of customers research vehicle information and prices online prior to purchasing. “rvSearch.com recognizes the opportunity created by the new shopping-on-demand trend created by the Internet,” said David Scifres, Affinity Group, Inc.’s vice president for Internet services. “We did a complete makeover of the site. It was out with the old, in with the new. We created a new presentation, architecture and functionality to better serve the RV sales market.”
The capability for consumers and dealers selling RVs to upload up to 12 photos is a new feature for the rvSeach.com site. Unique to the re-designed site is the ability to upload a floor plan that makes the sales process easier and quicker. This presentation increases the visual appeal and marketability of the vehicles.
Individual sellers can manage ad listings online while buyers can save RV listings of interest and search results. The “my rvsearch’” portion of the website personalizes the consumer shopping experience and enables customers to shop anytime, anywhere and to control their experience by saving vehicles and searches of interest to them.
Dealers can now manage their entire inventory on rvSearch.com. The site’s online Inventory Management web pages and Daily Batch Upload assist a dealer with putting inventory online. The new dealer inventory reports allow dealers to see which vehicles are being viewed and how often. Dealers can now review vehicle referrals online. And they can also see how many people visit their dealer showroom and click thru to their own websites.
“rvSearch.com site visitors constitute an economically powerful group and are pre-qualified RV consumers,” said Scifres. “They have reached a very stable and secure financial position and are typically seeking to make a substantial investment in their new or used RV. This site affords them the opportunity to search for an RV or a dealer easily and at any time of the day or night.”
The average age is between 50-58 with an average income of $75,000 - $100,000. With 98% of them married, the key component is that 65% use Email and are fairly web-savvy.
It is estimated that 9 million people will travel throughout North America in their RVs this year to enjoy the freedom and independence RV travel brings. It is a way to truly explore and enjoy “America the Beautiful” at one’s own pace. It is estimated that in the next 10 years, the number of RV-owning households will increase by 15% from 9 million to 10.4 million.
Today, the RV industry is stronger than ever. Positive demographic and economic trends are producing record sales. The market for the RV industry is also growing as the Baby Boomers approach retirement age, younger owners enter the market place and life expectancy continues to extend. The safety RV travel brings is also a positive factor among the fears of nationwide travel that exist today.
rvSearch.com is designed and supported by the biggest names in the RV business including the Good Sam Club, Camping World, Trailer Life and MotorHome magazines. It has the potential to reach 20 million site visitors annually.
About rvSearch.com
rvSearch.com, www.rvSearch.com, offers access to the web's RV Marketplace that attracts buyers to browse thousands of RV classified and dealer listings for new and used RVs. rvSearch.com has recently undergone a complete site re-design with easier search functionality and more detailed listings. Visitors may browse both dealer inventory and private listings on one site. Users may set up and save search criteria specific to their needs. Dealers create showrooms and can manage inventory online through rvSearch.com. Not only will vehicles and dealership information be accessible on the site but also via links direct from Good Sam Club, MotorHome Magazine, Trailer Life Magazine, TL Directory, Woodall’s Directory and RV.Net.
About the Affinity Group, Inc. (AGI)
Affinity Group, Inc. (AGI), www.affinitygroup.com, and its affiliated companies serve the safety, security, comfort, and convenience needs of the North American outdoor and recreational vehicle market. The goal is simple: AGI makes RV ownership and the RV lifestyle more enjoyable. With various companies, brands, products and services, AGI targets almost every aspect of this diverse and dynamic niche market. No wonder so many travelers depend on AGI on a daily basis.
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