Press Releases |
Good Sam Club and Coast to Coast on the NASCAR Track
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Wednesday June 18, 2003
Contact: Kevin Hobbs, Vice President, Marketing/Affinity Group, Inc.
805.667.4255 khobbs@affinitygroup.com
Julie Calzone, CEO/President, Calzone & Associates
337.235.2924 ext. 3 jcalzone@calzone.com
337.781.8572 Cell
Good Sam Club and Coast to Coast on the NASCAR Track
(Ventura, Calif.) - The Good Sam Club and Coast to Coast have roared into the world of NASCAR racing with an exciting sponsorship program of WB Motorsports. The racing team from Plainwell, Michigan operates two cars that compete at the fastest paved 3/8-mile NASCAR sanctioned track in the world, the Kalamazoo Speedway. One of WB’s two cars features the famous Good Sam logo on the coveted hood position, and the television show RVtoday is boldly represented on both rear quarter panels. WB’s other car also features Coast to Coast on the hood and Good Sam on both rear quarters.
Spectators and race teams come from as far away as Ohio, Indiana, Illinois, Michigan, Wisconsin, Iowa and beyond to watch a special class of cars that have been dubbed the fastest short track vehicles in the country, with the fiercest competition known in the sport. The Good Sam and Coast to Coast cars will compete weekly from April to October in over 28 races. WB Motorsports boasts three track championships and a Rookie of the Year award for 2002, so fans and team alike are very familiar with not only the drivers, but also the sponsors that support and accompany the team.
Kenny Head (two-time track champion) is the driver of the Good Sam car and is currently in contention for Rookie of the Year in the Limited Late Model category. Gabe Sheppard is the driver of the Coast to Coast car and was Rookie of the Year at Kalamazoo Speedway in 2002.
The cars are at the forefront of all track promotions, including print, radio, displays, race events, special promotions and the Internet (www.KalamazooSpeedway.com). Kalamazoo Speedway will also play host to Fan Appreciation Day for the Good Sam Club and Coast to Coast on August 30th, 2003.
Both cars made their event debut at this week’s Great North American RV Rally in Louisville, Kentucky, which was attended by over 12,000 RVers.
The Good Sam Club
The Good Sam Club, www.goodsamclub.com, is the world’s largest RV owner’s organization with nearly one million member families. Founded in 1966, the Club offers its members a wide variety of services, including the Continued Service Plan, Emergency Road Service, RV financing and insurance, as well as member discounts to parks, campgrounds and RV events. Good Sam Club members also receive a subscription to Highways, the Club’s popular RV travel magazine. Additionally, the Club represents more than 2,000 local RV chapters designed to bring RVers together from similar geographic regions for group camping excursions. Extremely committed to its RV members as well as to the environment, the Club is a founder of the annual National Cleanup Day program and an advocate of public land access, Adopt-A-Highway programs and Adopt-A-Park programs, to name a few. The Good Sam Club is headquartered in Ventura, California, and is a subsidiary of Affinity Group Inc.
About Coast to Coast
Coast to Coast, www.coastresorts.com, operates the largest and strongest reciprocal-use network of outdoor RV resorts and campgrounds in the world, offering outstanding hospitality, quality, and exceptional vacation values. These premier resorts are located all over North America and offer their members secure vacation environments with a full complement of amenities like swimming pools, clubhouses and planned activities for all ages. And members don't have to own an RV. Many of the affiliated resorts also offer a variety of rental accommodations to suit almost any vacation needs. Becoming a member at one of the Coast to Coast affiliate resorts means access into hundreds of additional resorts and campgrounds located across the U.S., Canada, and Mexico, near some of North America's most spectacular scenery and treasured national parks.
About the Affinity Group, Inc. (AGI)
Affinity Group, Inc. (AGI), www.affinitygroup.com, and its affiliated companies serve the safety, security, comfort, and convenience needs of the North American outdoor and recreational vehicle market. The goal is simple: AGI makes RV ownership and the RV lifestyle more enjoyable. With various companies, brands, products and services, AGI targets almost every aspect of this diverse and dynamic niche market. No wonder so many travelers depend on AGI on a daily basis.
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