Press Releases |
JAYCO Sponsors RVtoday TV Show
For Immediate Release
Affinity Group, Inc.
Thursday January 29, 2004
MIDDLEBURY, Ind. - Jayco, Inc. announced that it has become a major 2004 sponsor of RVtoday, a magazine-format cable television show that airs on the Outdoor Life Network.
Reaching over 10 million RV viewers each year, the program focuses exclusively on the RV lifestyle. Hosted by Stew Oleson and co-hosted by Tracy Lehr, RVtoday presents interesting and useful information on a wide range of RV topics of interest to current and prospective enthusiasts.
"Aside from the informational and entertainment value this program delivers to longtime RVers, it's a great way for us to reach those potential, first-time buyers and those looking to trade up," said Sid Johnson, Director of Marketing at Jayco. "Our TV spots will be seen on the program throughout the year and actual program segments will feature Jayco and its products."
The first such segment aired January 3 and spots will continue running seven days a week, every other week for the entire year. A factory tour of Jayco will air each day February 14 through 20.
Jayco is one of the nation's largest manufacturers of recreational vehicles and produces a complete line of camping trailers, travel trailers, fifth wheels, park trailers and Type C motorhomes under the Eagle, Qwest, Designer, Jay Flight, Jay Feather, Legacy, Talon, Greyhawk, Escapade and Granite Ridge brand names. For more information call 1-800-RV-JAYCO, visit www.jayco.com, or write Jayco, Inc., P.O. Box 460, Middlebury, Ind. 46540.
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