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National Retailer Camping World Bringing New Supercenter to New Mexico with Gold Medal Dealer in Albuquerque FOR IMMEDIATE RELEASE

Affinity Group, Inc.
Thursday March 18, 2004

(Bowling Green, KY)-- Camping World, the world's largest retailer of RV accessories, supplies and services, is soon to be available to RV enthusiasts in New Mexico. American RV and Marine, Albuquerque, New Mexico, the most recent RV dealer to be selected as a Gold Medal Dealer is joining with Camping World to provide a higher standard of customer satisfaction.

“We are pleased to be chosen to join the elite Gold Medal Dealer program and gain recognition for our high standard of quality,” said Jim Paxton, Holiday Holdings Regional President. “When you combine the quality of offerings with the ease of one-stop shopping by visiting a Gold Medal Dealer, you can be certain of finding exactly what you need while getting the best service around.”

The program launched June 2003 with Camping World’s first Gold Medal Dealer alliance with Alpin Haus, a major RV dealer in upstate New York. This partnership would set the stage for Gold Medal Dealers across the United States providing one-stop shopping for all RV-related needs. American RV and Marines is one of many Gold Medal Dealers to open in less than a year.

“These partnerships are all part of an effort to provide our customers with the most reliable and convenient ways of searching for RVs, RV products and outdoor equipment,” said Mark Boggess, Camping World CEO. “Each Gold Medal store is equipped with merchandise tailored to the RV dealer’s area, climate and needs to best serve our customers. Only the best RV dealers in the country are invited to be a part of our exclusive network, ensuring the highest level in the market. American RV and Marines is one of the best.”

“The most convenient aspect of visiting any Gold Medal Dealer network location is that there is always a Camping World store right there,” said Paxton. “That means you can take care of all of your RVing needs, from RV purchase to installation and accessories, in just one stop.”

The American RV and Marine/Camping World center broke ground earlier this year and is set to open its doors this fall in Albuquerque, NM with grand opening events to follow. The 103,000 square foot facility will feature the latest RVs, RV products, and camping equipment as well as some exciting new modifications: a larger showroom, more service bays and an indoor food court.

James H. Paxton, CEO and President and his partner Robert Maese opened American RV & Marine in 1983 in Albuquerque, New Mexico with just five employees. Building a solid reputation of service and reliability, the company has since grown to include a second location, a state of the art building on Interstate 10 in Anthony, TX as well as American RV Resort and Rally. In April of 2003 Mr. Paxton's American RV Resort and Rally opened with 92 resort spaces with full hookups and 240 rally spaces with 50 amp electric, water and 20 dump stations.

Today, American RV and Marine has over 125 employees and grosses over $75 million dollars a year in sales. American RV and Marine was named the 45th largest privately owned company in New Mexico in 2001 and Mr. Paxton was named Southwest Quality Dealer of the Year by RVDA in 2003. The dealer showcases and sells Airstream, Coachmen, Holiday Rambler, Sportsman, Jayco, Fore-Travel, Travel Supreme, Essex, Newmar, Mandalay, Four-Winds, American Coach, Fleetwood, Keystone, and Pilgrim.

Camping World has 30-plus retail locations and 2 repair centers nationwide, and offers over 8,000 products geared toward the RVing community through its retail stores, extensive mail-order catalog and online shopping network.

About Camping World
Since 1966, Camping World, www.campingworld.com, has grown from one store at Beech Bend Park in Bowling Green, KY to 30-plus locations nationwide. Our single 16-page black and white catalog has expanded to seven full-color issues each year. Today, with our 30-plus locations, online catalog and more than 20 million catalogs, sale flyers and other mail pieces distributed annually, Camping World is the world's largest retailer of RV accessories, supplies and services.

Contact: Ann Thornton, Dealer Alliance Marketing Manager/Camping World
270.781.2718 ext. 318, athornton@campingworld.com

Julie Calzone, CEO/Calzone & Associates
337.235.2924 ext. 3, jcalzone@calzone.com



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