Press Releases |
ATV Sport TV Debuts on The Outdoor Channel
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Friday April 2, 2004
(Maple Grove, MN) - Responding to the rapidly growing American fascination with four-wheeling and televised racing, Ehlert Publishing Group (EPG) will debut “ATV SPORT TV” Saturday, April 3, 2004 on The Outdoor Channel cable network.
From woods riding to mud running to pro racing, the new show is about the faster, younger ATV owner and his sport ATVs. The half-hour program was developed in partnership with Emmy award-winning Ron Schara Enterprises and will air three-times a week on the cable network, reaching 30 million homes. Ron Schara Enterprises is the producer of “Backroads” on ESPN2 and other outdoor programs.
“Content-wise, ‘ATV Sport TV’ will be similar to ATV Sport magazine in many ways,” EPG Director of Media Development Carey Bohn said. “We’ll be covering 18 different race events – from motorcross to drag racing – and airing the highlights within three weeks of the event.” Other program content includes project and custom-built quads, racer profiles, product tests and ATV lifestyle features. The staff of ATV SPORT magazine, an Ehlert print product, are the hosts of the show.
“ATV Sport TV” will be broadcast April through September on The Outdoor Channel. Airdates and times are Saturdays at 9:00 a.m. EST, Wednesdays at 10:30 p.m. EST and Fridays at 5:30 p.m. EST.
“ATV Sport TV” joins EPG’s other cable television program “ATV Magazine Television” which is based on the publishing company’s magazine of the same name, “ATV Magazine Television” airs three-times a week on the Outdoor Life Network (OLN), reaching 60 million cable households. The half-hour cable show was also developed in partnership with Ron Schara.
About Elhert Publishing Group
Ehlert Publishing Group produces many outdoor recreation magazines and television programs. These magazines and programs are predominantly targeted at powersports vehicle enthusiasts who own motorcycles, personal watercraft, snowmobiles, and all-terrain vehicles (ATVs). Complete information on Ehlert's consumer titles, ATV Magazine, ATV Sport, Rider, REV, American Rider, Cruising Rider, Woman Rider, Thunder Press, Snowmobile Magazine, Snowgoer, Snow Week, and Watercraft World can also be found on www.ehlertpowersports.com. ATV Magazine Television airs on the Outdoor Life Network. ATV Sport TV airs on the Outdoor Channel.
Contact:
Carey Bohn, Ehlert Publishing Group
800-848-6247 cbohn@affinitygroup.com
Julie Calzone
CEO/President, Calzone & Associates
337.235.2924 ext. 3 jcalzone@calzone.com
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