Rider Magazine Editor Honored by the American Motorcyclist Association
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Monday April 5, 2004
(Ventura, CA) - Lifelong on-and off-road motorcycle enthusiast and Rider Magazine editor, Mark Tuttle, recently received the American Motorcyclist Association's (AMA) Excellence in Media award for his One-Track Mind column in the August 2003 issue titled The Ride is Enough. The column is about the dangers of drinking and riding as well as the launch of the AMA's Ride Straight program.
"This is quite an honor for Mark and for our publishing unit," said Steve Hedlund, president of Elhert Publishing. "Mark has been Rider's editor for the last fourteen years. He makes a very powerful contribution to the motorcycle riders with this column."
Tuttle originally studied to be a photographer, then a motorcycle mechanic and finally a journalist. As he says, "My 20-year stint at Rider has meant that I never had to make up my mind."
According to the National Highway Traffic Safety Administration, (NHTSA), in single-vehicle motorcycle crashes in 2001 - the type of accident the rider is most capable of preventing - 41 percent of the fatally injured were intoxicated with a blood alcohol content of .08 or greater, the legal limit in most states. Motorcycle riders in fatal crashes also had higher intoxication rates than any other type of driver, and the fatality rate among motorcycle riders is higher to start with.
Before launching Ride Straight last year, the AMA previewed the program to dozens of motojournalists. They encouraged these influential editors and publishers to support the don't-drink-and-ride message, either through editorials or by including Ride Straight public-service announcements in their publications.
"One of the first to get on board was Rider magazine," said AMA President Robert Rasor. "Editor Mark Tuttle's column entitled 'The Ride is Enough' spoke directly and intelligently to the issue of impaired riding. The AMA recognized his eloquent support with its first-ever 'Excellence-in-Media Award,' presented at the recent Dealernews International Powersports Dealer Expo in Indianapolis.
In his One-Track Mind column Tuttle asks, "Isn't the ride enough?" Tuttle challenges fellow riders to follow his lead when it comes to drinking and riding. "I never drink alcohol and ride. It just isn't done, and I simply can't understand those who do or would even want to," stated Tuttle.
For a copy of the column and more info on the subject see www.ridestraight.com.
About Rider Magazine
With an emphasis on beautiful photography and art, Rider magazine's travel articles, How-To features, editorials, grassroots club information and road tests seek to advise real-world street riders, male and female, how they might increase their overall enjoyment level of motorcycling, regardless of the type of machine they favor. The Rider reader is typically an affluent, married, 49-year-old male and a college graduate who has been riding motorcycles for 18 years. He accumulates an average of 6,000 miles on his motorcycle or motorcycles annually, and has taken a major motorcycle tour at least once in the past year.
About the American Motorcyclist Association
The American Motorcyclist Association, founded in 1924, is a non-profit organization with more than 265,000 members. The Association's purpose is to pursue, protect and promote the interests of motorcyclists, while serving the needs of its members.
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