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Press Releases
Trailer Life Magazine Unveils Redesign FOR IMMEDIATE RELEASE

Affinity Group, Inc.
Wednesday April 14, 2004

(Ventura, CA) - For more than 63 years, RV and camping enthusiasts throughout North America have trusted Trailer Life as the premier recreational-vehicle magazine. To keep the attitude of Trailer Life fresh and unique, the staff of America’s No. 1 RV Magazine will update the publication beginning with the July 2004 issue.

“This new look is the result of several months of research, evaluation and reader input,” said Kristopher Bunker, managing editor for Trailer Life. “The magazine is the favorite of RVers and we are keeping pace with the ever-changing RV demographic.”

“We learned that the Trailer Life name continues to have a great deal of brand equity with current and future RVers,” said Bunker. “We created a new look to better reflect the changing population of RVers and this growing recreation segment. Visual presentation and content are two important factors in the success of any magazine, and these changes really take us to a new level in the magazine’s long history.”

Highlights of the magazine’s redesign include a new, more contemporary logo, new type faces, a two-page table of contents for expanded coverage of columns and departments, easier-to-read layouts and more features on interesting people and places — all designed for a more reader-friendly presentation. The redesign also will include expansion of the Bulletin Board department to feature more industry news, National Park and forest updates and a number of short, timely articles and humorous features.

Trailer Life covers the entire RV scene including the latest developments in tow vehicles, travel trailers, motorhomes and truck campers. The magazine features detailed tests of RVs and accessories, authoritative product and technical information and RV travel and destinations in colorful articles, complete with RV park and campground information.

For subscription information call (800) 825-6861 or to view an online version of the magazine go to: www.trailerlife.com/

About Trailer Life Magazine
Founded in 1941, Trailer Life is part of the TL Enterprises division of Affinity Group, Inc., which also publishes MotorHome magazine, the Trailer Life Campgrounds, RV Parks & Services Directory and RV Business, as well as other publications and the cable television show RVtoday. The division is the leading information provider for RV enthusiasts.

Contact: Kristopher Bunker, Managing Editor, Trailer Life Magazine
800 765-1912 Ext. 196, kbunker@affinitygroup.com

Julie Calzone, CEO/Calzone & Associates
337.235.2924 ext. 3, jcalzone@calzone.com

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