Makeover Mania is Heading for RVs
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Monday December 20, 2004
(Bowling Green, KY)—Following the latest makeover craze that is sweeping the country, Camping World has announced that they, too, will be joining in the fun. From January 3 through March 27, 2005, Camping World customers are invited to enter the RV Makeover Contest for the chance to win a $20,000 makeover for their RV.
“We are greatly excited about our upcoming Contest,” said Mark Boggess, Camping World CEO. “We are always looking for fun ways to get our customers involved, and look forward to seeing what the end results will turn out to be.”
All interested in participating should submit a “before” photograph of the interior of their RV as well as a written letter of 400 words or less stating why they feel they deserve to win the RV Makeover. Letters should be written on the official entry forms, which will be available at all 40 Camping World stores nationwide and on the Camping World website, www.campingworld.com/rvmakeover. Photos should be at least 5”x7” in size and have the owner’s name, address, and phone number printed on the back of the photo. Photos and letters can be submitted in all stores or by mail through March 27, 2005. Those who mail their entries should send the form and picture to:
P.O. Box 480070
Charlotte, NC 28269
The RV Makeover Grand Prize Package will consist of a $20,000 RV makeover including $5,000 cash and a $15,000 merchandise and service package. The merchandise and service package will allow the winner to choose $15,000 in Camping World products and services for their RV such as interior accessories, electronic accessories, interior furniture, appliances, tires, exterior awnings, repairing and/or replacing rubber RV roof, installation and service agreements. Additionally, the package can be used for various systems for towing that can improve power, control and ride of the towing vehicle.
The winner will be determined based on the following criteria: originality, clarity, and content of essay, and will be determined by a panel of independent judges.
In addition to the Contest, during the week of January 13-17, 2005, Camping World will also hold 5-day product specials, which will feature special limited time only pricing on select products. As an added bonus, the first 25 customers each day will receive a free gift with purchase.
Camping World has 40 retail locations and 2 collision repair centers. The nationwide retailer offers 8,000 products geared toward the RVing community through its retail stores, extensive mail-order catalog and online shopping network. Camping World repair and service centers staff trained professionals adept at installing or repairing any product purchased at Camping World stores such as accessories, appliances and other equipment for RVs or towed vehicles.
About Camping World
Since 1966, Camping World, www.campingworld.com, has grown from one store at Beech Bend Park in Bowling Green, KY to 40 locations and 350 service bays nationwide and is still growing. Our single 16-page black and white catalog has expanded to 12 full-color issues each year. Today, 40 locations with more on the way, an award winning website, more than 20 million catalogs and sale flyers distributed annually make Camping World the world's largest retailer of RV accessories, supplies and services.
Contact: Ann Thornton, Marketing Manager/Camping World
270.781.2718 ext. 318, firstname.lastname@example.org
Julie Calzone, CEO/Calzone & Associates
337.235.2924 ext. 3, email@example.com