Affinity Group, Inc. Ramps Up New Consumer Show Division
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Wednesday February 2, 2005
(Ventura, Calif.) - Affinity Group, Inc. (AGI) has announced the launch of a new division that will own and operate recreation-focused consumer shows throughout the U.S. Ehlert Publishing Group, Inc., a division of AGI, recently completed the acquisition of three consumer shows, including the Minneapolis RV, Camping and Vacation Show held every February at the Minneapolis (Minnesota) Convention Center.
AGI is no stranger to the RV show business. It produces the Great North American RV Rally, which drew over 10,000 attendees last year and generated over $20 million in RV unit sales for participating dealers. Ehlert has also produced an annual Snowmobile Show in Syracuse, New York for the past ten years.
“By adding the newly acquired shows to those we produce already, AGI has a substantial springboard for expanding its consumer show business,” said Steve Hedlund, President of Ehlert. “We plan to own and operate recreation-focused shows throughout the U.S., particularly RV, boat and powersports related shows. With all of AGI and Ehlert’s media and marketing products already in these recreation markets, we will be able to aggressively promote the shows and insure a great experience for our exhibitors.”
In forming this new consumer show division, AGI has hired Tom Gaither as Vice President. Gaither is an 18-year veteran of the RV industry. He has worked in sales and marketing for several RV companies such as Fleetwood Enterprises, Inc., National RV, Inc., Pilgrim International, Inc. and most recently with Georgie Boy Manufacturing, a division of Coachman Industries. Throughout his career Gaither has worked closely with RV show promoters and their year-round “circuit” of events.
“There are so many ways that AGI can bring value to any RV or other recreation shows it gets behind,” according to Gaither. “As just one example, we will be able to build more show traffic by utilizing AGI’s extensive database to market directly to qualified RV owners who might attend our shows. We will also be able to use our magazines, television programs, club communications and retail promotions to build traffic. It’s a very exciting opportunity.”
AGI will be looking to grow its new consumer show division by acquiring existing shows and starting new shows in locations where there is potential for strong dealer support. They will also explore working with various regional dealer associations as promotion partners and show producers.
“Our vision with this new division is to put more product, like RVs and boats, in front of more consumers so they can see, touch and buy,” said Mike Schneider, President and CEO of AGI. “ We intend to open new markets and make existing markets even more successful with strong promotion. The result will be more productive events for all show participants.”
About the Affinity Group, Inc. (AGI)
Affinity Group, Inc. (AGI), www.affinitygroup.com, and its affiliated companies serve the safety, security, comfort, and convenience needs of the North American outdoor and recreational vehicle market. The goal is simple: AGI makes RV ownership and the RV lifestyle more enjoyable. With various companies, brands, products and services, AGI targets almost every aspect of this diverse and dynamic niche market. No wonder so many travelers depend on AGI on a daily basis.
About Elhert Publishing Group
Ehlert Publishing Group, Inc., www.ehlertmedia.com, produces many outdoor recreation magazines and television programs. These magazines and programs are predominantly targeted at powersports vehicle enthusiasts who own motorcycles, personal watercraft, snowmobiles, and all-terrain vehicles (ATVs). Complete information on Ehlert's consumer titles, ATV Magazine, ATV Sport, Rider, REV, American Rider, Cruising Rider, Thunder Press, Snowmobile Magazine, Snowgoer, Snow Week, and Watercraft World can also be found on www.ehlertmedia.com. ATV Magazine Television airs on the Outdoor Life Network. ATV Sport TV airs on the Outdoor Channel.
Contact: Steve Hedlund, President of Ehlert Publishing Group, Inc.
Julie Calzone, President/CEO Calzone & Associates
337.235.2924 ext. 3, email@example.com