The Good Sam Club and GMAC Insurance Launch "King of the Rig" Safety Program
FOR IMMEDIATE RELEASE
Affinity Group, Inc.
Monday February 7, 2005
Ventura, Calf. (February 4, 2005) – The Good Sam Club, the world’s largest RV owners’ organization, and GMAC Insurance, “America’s No. 1 RV Insurance Specialist,” today announced the launch of King of the Rig, a year-long national initiative to promote safe RVing. The program is a series of game-show style competitions designed to test and refresh RVers’ knowledge on the rules of the road and safe RV operation. Participation is free, fun and rewarded with great gifts and prizes.
The King of the Rig is the latest initiative between The Good Sam Club and GMAC Insurance, a partnership that began in 1979 with the creation of The Good Sam Vehicle Insurance Plan (VIP).
The program kicks off at the Arizona State Samboree, March 3 through 6, and will continue on to the Good Sam VIP RV Safety Rally, May 9-13, The Great North American RV Rally (GNARR), July 11-14, and at select Good Sam Samborees throughout the Summer/Fall 2005 and into 2006.
“Good Sam members take great pride in being among the most knowledgeable RVers in the country,” said Sue Bray, executive director of the Good Sam Club. “The King of the Rig program is designed to showcase Good Sam members’ RV knowledge by putting it to the test, and to ultimately strengthen safety awareness for the thousands of families jumping into the RVing lifestyle.”
A special license is not needed to drive or tow the vast majority of RVs. An experienced car driver already has the skills necessary to drive a motorized RV. The transition is easy since most RV’s have the same standard features as a car, including automatic transmission, power brakes and power steering.
“There are many things we all take for granted when we get behind the wheel of a motorized vehicle,” said Bray. “Drivers spend several hours per week behind the wheel and most don’t take any type of refresher or training course once they have their license. Programs like King of the Rig make it fun to test and refresh these skills.”
According to the Recreation Vehicle Industry Association, RVing is among the fastest growing activities in the nation, with 7.2 million RVs on the nation’s roads today and an expected 15% increase in RV-owning households between 2001-2010, a growth rate that outpaces overall U.S. household growth by 5 percent. Including owners, renters and friends and families that ride along, there are more than 30 million RV enthusiasts today. GoRVing.com, the RV industry’s consumer website, provides a great resource to the American RV traveler by offering several useful tips on driving an RV.
“Traditionally, RVers are known as safe and savvy when it comes to the open road and many drivers dedicate hours of learning and practice to hone the skills necessary to deftly operate these big rigs,” said Wade Bontrager, vice president of RV marketing, GMAC Insurance. “Practice makes perfect, and King of the Rig provides a fun, interactive way to ensure RVers stay safe.”
Is That Your Final Answer?
Good Sam members who want to put their knowledge to the test are invited to visit the King of the Rig booth at Samborees and simply sign up on-site. Within minutes, they compete against one other Good Sam member in a game-show style question and answer session, complete with buzzers, scorekeepers and fans to cheer them on. Each game will last just a few minutes, with winners of each round continuing against a new contestant. High scores will be tracked throughout the event, naming the overall King of the Rig for that Samboree or rally. All participants are awarded gifts or prizes.
For events leading up to and including GNARR 2005, each King of the Rig competition is a stand-alone event, naming and rewarding a winner for that site. Beginning after GNARR in July, scores will be tracked and compared across a series of competitions. Finalists will be invited to GNARR 2006 to compete head-to-head, eventually naming a single King of the Rig National Champion and recipient of the grand prize. Full details and schedule will be released at GNARR in June 2005.
Good Sam holds more than 100 Samborees annually, drawing up to 80,000 attendees. Samborees include camping and entertainment and are stand-alone events, or are held in conjunction with major happenings, such as the Rose Parade, Kentucky Derby, Calgary Stampede, NASCAR races and more. For a complete listing of Samborees, call 1-800-829-5140, or visit www.goodsamclub.com/tours for information.
Good Sam VIP: Specialty Insurance for a Special Lifestyle
Good Sam VIP is a full-coverage vehicle insurance plan offered to Good Sam members by GMAC Insurance. Rated excellent by insurance industry analysts A.M. Best, the GMAC Insurance group is the only vehicle insurance organization in the world officially endorsed by the Good Sam Club. Unlike other RV insurers who oftentimes do not customize coverage to fit RV needs, Good Sam VIP will handle all your special coverage needs; awnings, cabanas, satellite dishes, and other attached accessories are safe with VIP. And in most states, your personal belongings are insured for their full replacement cost.
For over 26 years, Good Sam VIP has provided Good Sam members with the best in service, coverage, and benefits, and was rated “America’s No. 1 RV Insurance Specialist.” For questions, email email@example.com or call 1-800-277-4474.
About The Good Sam Club
The Good Sam Club, www.goodsamclub.com, is the world’s largest RV owner’s organization with nearly one million member families. Founded in 1966, the Club offers its members a wide variety of services, including Extended Warranty on RVs (the Continued Service Plan), Emergency Road Service, RV Financing, Good Sam Credit Card and Life & Health Insurance, as well as member discounts to parks, campgrounds and RV events. Good Sam Club members also receive a subscription to Highways, the Club’s popular RV travel magazine. Additionally, the Club represents more than 2,000 local RV chapters designed to bring RVers together from similar geographic regions for group camping excursions. Extremely committed to its RV members as well as to the environment, the Club is a founder of the annual National Cleanup Day program and an advocate of public land access, Adopt-A-Highway programs and Adopt-A-Park programs, to name a few. The Good Sam Club is headquartered in Ventura, California, and is a subsidiary of Affinity Group Inc.
About GMAC Insurance
GMAC Insurance is one of the largest automobile insurers in the United States and is a wholly owned subsidiary of GMAC Financial Services, which operates part of the GM family of companies. GMAC Insurance Personal Lines offers automobile, RV, motorcycle and specialty vehicle insurance, as well as homeowner’s insurance, to consumers through a number of distribution channels, including independent agents, affinity groups and the Internet (www.gmac123.com). With a nationwide network of claims professionals, local independent agents and a 24-hour, toll-free claims hotline available 365 days a year, GMAC Insurance provides superior claims service for its customers.