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Open Roads Forum  >  Tow Vehicles

 > 3/4 or 1 ton SUV ?

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Grit dog

Black Diamond, WA

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Posted: 03/03/21 04:04pm Link  |  Quote  |  Print  |  Notify Moderator

BenK wrote:



Fashion Statement Crowd drives SUV sales


"1996 GMC SLT Suburban 3/4 ton K3500/7.4L/4:1/+150Kmiles orig owner..."

You didn't strike me as a fashion statement type person Mr. Ben!

Bud, around here anyway, Burbs like yours, but I'm sure not as well cared for and capable (I recall your posts about yours) are going for $10k or so!
I tried buying one last year as a winter beater before we got the Showdozer truck. Owner laughed at my offer and it was not up for sale much longer than than...


2016 Ram 2500, MotorOps.ca EFIlive tuned, 5” turbo back, 6" lift on 37s
2017 Heartland Torque T29

RoyJ

Vancouver, BC

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Posted: 03/03/21 05:21pm Link  |  Quote  |  Print  |  Notify Moderator

Grit dog wrote:

For sure. 99% of the market would come from existing full-size truck and suv buyers. No doubt.
How to win over new buyers? Make something new that people want.
Offer a real diesel like Ford did for a few years, not the underpowered whiny 6.0 Vortec.
Offer something that people want to be seen in. Doesn’t take much. (My new work truck just because it has a 2” lift, mudders, decent looking wheels and some cool stickers and painted tow hooks has got more random complements in a week than my previous work truck which was essentially the same but not “off road.”)

Take the new Burb body, which looks killer btw, toss it on a HD chassis, give it a little lift and some bling and a 5” tailpipe that begets the fire breathing diesel under the hood and watch all the guys “justify” this for their wife’s next soccermobile that also pull their boat and camper 10x a year! Put a cool looking roof rack on it and offer an attachment for a hi lift jack and some rotopax jugs. People be mall crawlin in them just like the Jeep’s, in no time. Added benefit, those that have a real need for one now have their next family truckster tow rig back, which is what this thread was all about.
How many people “have to have” a big diesel truck that don’t need one? Answer? Most of them. Myself included.
How many wives want a fancy SUV to drive through the Starbucks in? Answer? Most of them. (Well, not the liberal ones....different topic).


I totally get what you're saying, and I personally would love a 3/4 ton, or even 1-ton class SUV. But I, and most on this board, are in the minority.

Let's say they built a killer 'Burb, on a modern 2500 chassis, 445hp non-neutered Duramax + 10 speed. Then let's say it sold well, 50,000 units a year. But...

25,000 out of those came from existing Silverado HD buyers, another 20,000 from Suburban 1500 buyers. Remember, these buyers brings NO PROFIT. So if GM is lucky, 5,000 new buyers would come from crossover buyers. But even that's unlikely, as they'll upgrade to a 1500 'Burb / Expedition first. Let's just say it happens, bunch of Explorer or Highlander buys suddenly wants a big truck.

How do we make enough profit from 5,000 units to offset the R&D cost?

6door74

Maryland

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Posted: 03/03/21 07:02pm Link  |  Quote  |  Print  |  Notify Moderator

Seon wrote:

I replaced my 2007 Yukon XL SLT 4x4 with a 2010 Ford E350 Van with 55k original miles to tow my 6K travel trailer. Really loved the Yukon but DW likes to bring lots and lots of "stuff" plus 3 dogs and their crates when camping so I needed the Van space to carry them.
The Van doesn't have the bells and whistle that the Yukon had but it's a tow vehicle and a Home Depot run.
Having the right tool for the job is what counts.


We got a 2006 E350 with the V10 as opposed to a pickup. A suburban 2500 or excursion were on the list but the price was so much more. As you said, plenty of uses when not towing and capable of towing a good amount. Win Win


2006 E350 V10
Travel Trailer-TBD


BenK

SF BayArea

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Posted: 03/03/21 07:50pm Link  |  Quote  |  Print  |  Notify Moderator

Grit...now you’ve got me going on ‘Fashion Statement Crowd’...

Loved it when the OEM’s coined SUV. Made perfect sense for what my off roaders were, but soon noticed more and more garbage out there in the boonies, ‘they’ were getting stuck in the stupidest ways and the biggie...when ordering my 1996 Suburban...found no more 4x4 floor shifter...no manual hubs...etc.

Bit the bullet and ordered it anyway thinking could make do and did. Miss ability to shift on the fly into or out of compound low...but with the ‘dash mounted 4x4 buttons’ had to be at a stand still.

Then owned a Suburban/Tahoe/SUV forum and is how I got here...a member asked for comments.

Fashion statement crowed drove me nuts with their questions and then the OEM’s protected themselves from these folks and the SUV’s became more station wagons for soccer mom’s than SUV’s...

Anyway, if the OP can deal with an older 3/4 TV, they are out there.

Look for the F60 option on 2500 Suburbans. That is a Snow Plow prep option (ordered mine for $68 bucks), which gets 1 ton front suspension torsion bars....and the rear axle is the same as the dually with the same GAWR of 6,000 lbs.

Why refer tongue on cheek to mine as a K3500 Suburban.

Folks are always asking if they could buy my Sub...no way !


-Ben Picture of my rig
1996 GMC SLT Suburban 3/4 ton K3500/7.4L/4:1/+150Kmiles orig owner...
1980 Chevy Silverado C10/long bed/"BUILT" 5.7L/3:73/1 ton helper springs/+329Kmiles, bought it from dad...
1998 Mazda B2500 (1/2 ton) pickup, 2nd owner...
Praise Dyno Brake equiped and all have "nose bleed" braking!
Previous trucks/offroaders: 40's Jeep restored in mid 60's / 69 DuneBuggy (approx +1K lb: VW pan/200hpCorvair: eng, cam, dual carb'w velocity stacks'n 18" runners, 4spd transaxle) made myself from ground up / 1970 Toyota FJ40 / 1973 K5 Blazer (2dr Tahoe, 1 ton axles front/rear, +255K miles when sold it)...
Sold the boat (looking for another): Trophy with twin 150's...
51 cylinders in household, what's yours?...

JAC1982

Colorado

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Posted: 03/04/21 12:00pm Link  |  Quote  |  Print  |  Notify Moderator

Grit dog wrote:

For those that think “who can afford/buy a $80-90k suv?” Get over it. If it’s not for you, it’s not for you.
He!! I think GMC sells more Denali's than regular trucks anymore.
I can think of a half dozen guys, just in our circle of people that are driving diesel Denali’s and don’t haul anything other than their fat @ss to the office or a load of beauty bark for the flower beds.
Make em tough looking. Some rock slider looking running boards and a ladder on the rear barn door.
And offer a Denali type version for those that want a 1000ft lb Escalade.

They’ll sell. And at the same or higher profit margin than trucks.

I bet theyd sell 50,000 of them a year just in Texas!!


Gritdog, all of this is cracking me up. Note the F350 Tremor in my signature. It's my husband's "grocery getter". He's hauled some tile in it for our basement remodel but that's about it. It could tow the camper if needed, but that's what the dually is for. My own vehicle is an Explorer ST [emoticon] We like nice trucks/cars and have the money so why not. I should add that my neighborhood is full of super nice trucks and pricey SUV's (Expeditions, Yukons, Escalades). So clearly people are buying them.

* This post was edited 03/04/21 12:16pm by JAC1982 *


2020 Keystone Montana High Country 294RL
2017 Ford F350 DRW King Ranch
2021 Ford F350 SRW Lariat Tremor

Grit dog

Black Diamond, WA

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Posted: 03/04/21 02:27pm Link  |  Quote  |  Print  |  Notify Moderator

JAC1982 wrote:



Gritdog, all of this is cracking me up. Note the F350 Tremor in my signature. It's my husband's "grocery getter". He's hauled some tile in it for our basement remodel but that's about it. It could tow the camper if needed, but that's what the dually is for. My own vehicle is an Explorer ST [emoticon] We like nice trucks/cars and have the money so why not. I should add that my neighborhood is full of super nice trucks and pricey SUV's (Expeditions, Yukons, Escalades). So clearly people are buying them.


Totally, and I agree with you 100%. The Tremors are really cool looking trucks too. And that's what it boils down to. He!!, the first few years sales of them would probably go mostly to the adventurous mall crawler types. Then get passed down to the group that needs to haul their brood and pull the new camper up the Ike.

I believe, if GM took a Burb or Ford an Expe Xl, put it on a 3/4 ton chassis, slapped some 35" BFG mudders, lift, "skid plates", and some I don't know, spend 15 minutes looking through a Jeep accessory catalog and make the parts full size, and call it the "TRAIL KING" or some dumb sht, there'd be a line down the block and around the corner Nut to Butt, yuppy, fake man-bun wearing, wanna be Overlander, soccer Dads slapping each other with their man purses to get ahead in line and buy one before they ran out.
Name the colors like Moab mist (blue), Seal Team Green, Missoula Mud Metallic and .50Cal Gray and half the guys would squirt in their pants just thinking about buying one!

GM should hire me for marketing.....lol.

Grit dog

Black Diamond, WA

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Posted: 03/04/21 03:14pm Link  |  Quote  |  Print  |  Notify Moderator

RoyJ wrote:


I totally get what you're saying, and I personally would love a 3/4 ton, or even 1-ton class SUV. But I, and most on this board, are in the minority.

Let's say they built a killer 'Burb, on a modern 2500 chassis, 445hp non-neutered Duramax + 10 speed. Then let's say it sold well, 50,000 units a year. But...

25,000 out of those came from existing Silverado HD buyers, another 20,000 from Suburban 1500 buyers. Remember, these buyers brings NO PROFIT. So if GM is lucky, 5,000 new buyers would come from crossover buyers. But even that's unlikely, as they'll upgrade to a 1500 'Burb / Expedition first. Let's just say it happens, bunch of Explorer or Highlander buys suddenly wants a big truck.

How do we make enough profit from 5,000 units to offset the R&D cost?


VERY good point. And likely the biggest detractor for mfgs. And I said it myself. HD suv buyers will largely come from the other big/luxury vehicle markets with assumed similar profit levels.
On that note, maybe it doesn't make sense. It's not like if a person can't buy a HD SUV, they're going to get a Prius instead. They will buy a truck or 1/2 ton SUV.

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