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Open Roads Forum  >  Tow Vehicles

 > Does the Color of an HD Pickup Make a Difference?

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Dadoffourgirls

China, MI USA

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Posted: 08/29/21 10:45am Link  |  Quote  |  Print  |  Notify Moderator

I am contemplating if I order a 3500 CC Silverado LTZ. If I do, I plan to sell the truck in a year. When you shop for your truck, is color important? I do not want black, my wife said no to white or bright red. She said blue until she saw the HD in blue. I had built an order with Cherry Red, but was now thinking about Silver or going with the new Greenstone metallic. I have not seen the Greenstone in person, and the two that were at dealers have both been sold and the dealer does not have a real picture of the vehicle.

Does the color matter?


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bob213

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Posted: 08/29/21 11:04am Link  |  Quote  |  Print  |  Notify Moderator

white is most popular and I would think easiest to sell.


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BB_TX

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Posted: 08/29/21 11:12am Link  |  Quote  |  Print  |  Notify Moderator

In this area it seems the color preferences are white first, then silver or grey, then black followed by red, and with very few blue and green. But the Texas heat may influence that somewhat since lighter colors will be a little cooler.

Lantley

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Posted: 08/29/21 11:15am Link  |  Quote  |  Print  |  Notify Moderator

This is similar to a thread asking what is easier to sell a TT or a toyhauler. Now you ask what color truck is easier to resell.
Why not buy the color you like vs. the color the next guys likes. Are you buying for you or me.
I imagine white and black are the most popular, but if you don't want those colors buy what you like. Let the next guy compromise on color,buy the color you prefer.
When I buy used condition of the vehicle trumps all, color is secondary.
I'm not a fan of red vehicles, but I would not hesitate to buy red over white if the red truck were in superior condition


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Lwiddis

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Posted: 08/29/21 11:23am Link  |  Quote  |  Print  |  Notify Moderator

I’d choose white like others have said, and I like my white LTZ. Cooler than my previous dark grey Tahoe. Easier to sell IMO.


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IdaD

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Posted: 08/29/21 11:48am Link  |  Quote  |  Print  |  Notify Moderator

I don't care much but like colors that hide dirt. Black is a no go for me.


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FishOnOne

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Posted: 08/29/21 11:51am Link  |  Quote  |  Print  |  Notify Moderator

Dadoffourgirls wrote:


Does the color matter?


Absolutely.... And the vehicle looks are important to me as well.


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2oldman

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Posted: 08/29/21 12:31pm Link  |  Quote  |  Print  |  Notify Moderator

Not really, except black. You don't want a black car in the hot sun.

RetiredRealtorRick

Gulf Shores, AL

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Posted: 08/29/21 01:04pm Link  |  Quote  |  Print  |  Notify Moderator

Color DOES matter for resale, and I'm speaking as a person who was in the automobile business for 30 years. When we bought used vehicles for our inventory, color always played a role. Believe it or not, the more unique colors sold best. Everybody's got white, black, silver (yawn) and of course those are the most common on the wholesale market . . . so they bring slightly less money than one in a more unique color -- not a crazy color -- but not the same ol' same ol'

Just food for thought.


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fj12ryder

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Posted: 08/29/21 01:08pm Link  |  Quote  |  Print  |  Notify Moderator

RetiredRealtorRick wrote:

Color DOES matter for resale, and I'm speaking as a person who was in the automobile business for 30 years. When we bought used vehicles for our inventory, color always played a role. Believe it or not, the more unique colors sold best. Everybody's got white, black, silver (yawn) and of course those are the most common on the wholesale market . . . so they bring slightly less money than one in a more unique color -- not a crazy color -- but not the same ol' same ol'

Just food for thought.
That sounds like a Yogi Berra joke: "Nobody goes there anymore. It's too crowded".

Seems like now isn't the best time to buy a new truck and plan to make money when you sell it in a year or so. I always thought the idea was to buy low and sell high, not vice versa. [emoticon]


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